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Elasto Proxy's Sealing Solutions Blog is the place for conversation and discussion about the design and manufacturing of rubber and plastic parts and products. In addition to regular content from Elasto Proxy, you'll hear from companies across the rubber and plastics industry.

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Make It or Buy It? Part 2: Opportunity Costs

Posted October 14, 2014 9:52 AM by Doug Sharpe

In Part 1 of this blog series, we considered manufacturing overhead (MOH) costs - and how failing to account for them can cause companies to produce parts in-house even when outsourcing is more cost-effective. By adding these indirect costs to direct labor and direct materials, however, you can capture all of your expenses and make more informed buying decisions. Yet there's another type of "cost" that doesn't appear on your general ledger. Ultimately, it's related to productivity - and quality.

What are Opportunity Costs?

Opportunity costs are the loss of a potential gain when you choose one option instead of another. For example, let's say that your factory has four machines. All can do the same type of work, but the fourth machine can perform some additional, higher-value operations. If you've allocated all of your equipment to running lower-profit jobs, you can't use Machine #4 to complete a higher-profit job that requires its advanced machine functions. The lost profit differential is your opportunity cost.

Did you know that opportunity costs can apply to personnel, too? For example, let's say that a welder who normally makes $35/hour is cutting rubber profiles into gaskets, a task that could be performed by an employee who makes $20/hour. Even if the welder didn't having any welding to do, your opportunity cost is $15/hour, the difference between the higher and lower pay rates. The more time that the welder spends cutting rubber instead of joining metal, the greater your opportunity costs.

Productivity Meets Quality

Some readers may argue that it's better for a welder to cut gaskets than to remain idle. Yet that doesn't change the fact that the welder's higher pay rate is now part of the job's higher overall costs. There's also the possibility that relying on this welder for gasket cutting means that a second welder must now work overtime (at an even higher rate) because the first welder is unavailable. As skilled as both welders are at metalworking, neither specializes in gasket cutting.

By contrast, a gasket fabricator's equipment does all of the work for you - and to your precise specifications every time. If your workers are cutting gaskets by hand, is the quality of work on Monday morning the same as on Wednesday afternoon? Does it vary by shift? Using a template and utility knife to do the job of a water jet cutting machine is just part of the challenge. Even if splicing goes smoothly, the gasket still must be installed.

By outsourcing gasket fabrication, you can find out-of-the-box sealing solutions that are cut-to-fit and ready-to-install every time. Just remove the gasket from the box and install it on the assembly line. There's no cutting or splicing involved, and no special training or tooling required. Workers can install more gaskets per hour, or complete an installation and then perform other duties that add value to your operations. Outsourced, fully-finished gaskets can perform better, too.

Quality Meets Sales

Would you buy a new car with a door that didn't shut securely? If you were in the market for heavy equipment, would you invest in a half-million dollar machine where the gasketing hung off the door frame? First impressions matter - and you may not get a second chance. If a car's door doesn't shut properly, a buyer may discount assertions that the automobile is well-designed. If a gasket is hanging from a door frame, a buyer may doubt claims about low maintenance costs for mobile specialty vehicles.

Losing the sale isn't the only way that gasket failure can hurt a company's bottom line. Let's say that you're a manufacturer of food equipment, and one of your customers is a chain with hundreds of stores nationwide. What's the cost of replacing defective oven seals at every location? If your designers correctly diagnose the problem, do your production personnel have the tools and training to fabricate the replacement seals in-house? Who will do their jobs while they're busy with re-work?

Skeptics may claim that buyers don't pay much attention to door seals, or that gasket failure is unlikely. Remember, however, that opportunity costs are only one part of picture. What do the manufacturing overhead costs that we examined in Part 1 of this blog series tell you? Are you ready to reconsider whether in-house manufacturing is really more cost-effective than outsourcing?

Thanks for reading my latest CR4 blog entry. I look forward to your comments, and to learning about your own experiences with opportunity costs.

About the Author: Doug Sharpe is the President of Elasto Proxy, Inc. (Boisbriand, Quebec, Canada), supplier of sealing solutions and custom-fabricated rubber and plastic parts to a variety of industries, including automotive, mobile specialty vehicles, and food processing equipment.

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#1

Re: Make It or Buy It? Part 2: Opportunity Costs

10/14/2014 12:08 PM

There is also availability to consider.

We make one part in-house simply because the only other supplier has a 6 to 18 month lead time.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/16/2014 10:16 AM

The OP is covering one topic at a time. Last Issue it was Manufacturing Overhead, this issue its Opportunity Cost. Perhaps in another issue or two we'll get to Lead Times.

A lead time of a year and a half? That's a long wait. Does this buy make Oak cabinets, and only plants an acorn AFTER there's an order for a Davenport?

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/16/2014 11:36 AM

It might as well be grown.

The joke we have in our company is that the process to make these is so difficult that by the time that supplier gets someone trained well enough to do that job it is time for them to retire. So, they have to start the training program over again.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/17/2014 9:32 AM

Ohh, I like that one, I may have to steal borrow that joke for around here.

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#2

Re: Make It or Buy It? Part 2: Opportunity Costs

10/15/2014 7:58 AM

I find some of your logic wanting. You base cost savings on a welder that has no work and what his potential work could be. Until you provide this potential wor.k Your not saving anything. Why not have him do other work. Whether he is over qualified or paid for it. He is still producing. Not standing around.

Our are you saying send the welder home and let the lower paid employee do the gaskets? You don't keep employees like that.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/15/2014 11:08 AM

The author is just using that as an example.

Here is an example of an opportunity cost that can be overlooked. Our shop has a shop labor rate of $45/hr, however we only pay our workers $14/hr at best. Average rate for fabrication/welding shops is $65/hr, however we sell machines. We need two rails for a conveyor, for example. All of our machinery requires everything being done individually by hand. So no two parts are the same and often times results in rework.

Now, I farm it out to a shop with a laser. Older lasers are about $120/hr, Fiber Optic Laser is about $220/hr. However, the Fiber Optic Laser cuts so much faster than the older lasers, that it is actually cheaper lasering with the fiber optic laser.

Doing parts in ones and twos is expensive, because of the set up costs, so you reduce the price by having them make several at once, which works, if it is a part that you know will be used again later on. You spread those set up costs over several parts.

If the parts are delivered and are wrong, you can reject them and the vendor has to redo them, the rework cost is on them. Opportunity Cost, TIME, delaying the completion of a machine, waiting on it to come back corrected, can make that machine late. Some of our contracts have us back charged if our machine is delivered late. We can have the vendor share in those costs for being late, however if you do that too much, they'll start "NO QUOTING" your jobs. So it might be cheaper to just fix it ourselves.

Let's say I ask a shop in another State, on the opposite side of the continent, that has really good prices. I get excited, oh boy, and order from them. They get the job done in good timely manner and delivered on time and everything is correct. I overlooked the shipping costs. The shipping costs puts the price over what they would have cost to make locally. Have to factor in a minimum order, that would make the order cost effective.

Big opportunity cost. Inventory. We fabricate our own machinery parts, much of it from sheet metal. People taking fairly large remnants and just shearing them down into small pieces and throwing them into scraps because remnants just get in they way. We are constantly having to do inventory adjustments on sheet metal.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/16/2014 8:16 AM

Inventory, the accountants bane, but the fabricators dream. Your point of inventorying "standard" parts is well used by myself. I have few customers with lots of repeat business and on every new order, there are parts that are the same. Figuring out an "economic order quantity" and forecasting sales are key to knowing which "standard" parts should be inventoried.

In a custom shop like yours this is likely a little more difficult.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/15/2014 9:42 AM

Thank you for your comments. With regard to ozzb's questions, I don't think there are answers that apply to all companies under all conditions. For example, let's assume that 1) the welder is typically welding, 2) the shop's need for gasket fabrication is small, and 3) the rubber cutting isn't a rush job. Under these circumstances, having the idle welder cut the gaskets makes sense. If we modify these variables, however, at what point do the opportunity costs (and the job costs) become unacceptable? If the $35/hr welder has only done welding half of the time for the last year, and spends the rest of his time doing $20/hr gasket fabrication, are the opportunity costs now so large that it's time to shake up the shop? I realize that's probably more of a question for the accountants than the engineers, but I'd like to get your take on where the "pain point" might be.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/15/2014 10:47 AM

Yes, each company will have different cost structures, and different ways of costing their products. If you specialize, then opportunity costs will likely be very important because you may have a lot of competition, and your pricing structure will likely be based on specific costs/tasks for each product, especially if you have long term contracts.

As a custom fabricator, a "blended" shop rate taking into account both fixed and variable costs along with all other overheads creates a shop charge rate. This has to take into account all the different pay rates for each position/task. With the pay scales as they are today, one is actually selling man(person)hours, not really a specific product. Your cost of materials will vary over time, but relatively speaking remain somewhat constant.

Having any idle worker is never a good thing, so keeping them busy is important. And,,, if the employee is deemed to be a "good" one, you will try to keep them even if they are doing the work of a lower paid position, but only as long as they cannot be utilized in their own position. This has one good side effect in that your higher paid people actually get trained in lower paying jobs(just because they get paid more doesn't mean they can actually do the lower paying job), making them more flexible when times get financially difficult or sales drop off.

As to who is the question for? Even engineers should be aware of or know what the costs really are . After all, it is always about the bottom line and getting a perspective other than the accountants will shed some other type of light on the financial picture. And it won't hurt the engineers to know.

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Re: Make It or Buy It? Part 2: Opportunity Costs

10/17/2014 4:16 PM

Thank you for answering my question about finding the "pain point" for opportunity costs. One of the things I enjoy about blogging here - and why I've been doing this for several years now - is that I continue to learn from the community. Several members have shared some very detailed examples, and I appreciate the time it took to document them.
With regard to adreasler's comment about Lead Times, I think this is a topic I'll explore in a future blog entry. If the dialog we've had so far is any indication, the "Make It or Buy It?" series of entries is worth continuing.

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