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In
Part 1 of this blog series, we considered manufacturing overhead
(MOH) costs - and how failing to account for them can cause companies to
produce parts in-house even when outsourcing is more cost-effective. By adding
these indirect costs to direct labor and direct materials, however, you can
capture all of your expenses and make more informed buying decisions. Yet
there's another type of "cost" that doesn't appear on your general ledger. Ultimately,
it's related to productivity - and quality.
What are Opportunity Costs?
Opportunity costs are the loss of a
potential gain when you choose one option instead of another. For example,
let's say that your factory has four machines. All can do the same type of
work, but the fourth machine can perform some additional, higher-value
operations. If you've allocated all of your equipment to running lower-profit
jobs, you can't use Machine #4 to complete a higher-profit job that requires its
advanced machine functions. The lost profit differential is your opportunity
cost.
Did you know that opportunity costs
can apply to personnel, too? For example, let's say that a welder who normally
makes $35/hour is cutting rubber profiles into gaskets, a task that could be
performed by an employee who makes $20/hour. Even if the welder didn't having
any welding to do, your opportunity cost is $15/hour, the difference between the
higher and lower pay rates. The more time that the welder spends cutting rubber
instead of joining metal, the greater your opportunity costs.
Productivity Meets Quality
Some readers may argue that it's
better for a welder to cut gaskets than to remain idle. Yet that doesn't change
the fact that the welder's higher pay rate is now part of the job's higher
overall costs. There's also the possibility that relying on this welder for
gasket cutting means that a second welder must now work overtime (at an even
higher rate) because the first welder is unavailable. As skilled as both
welders are at metalworking, neither specializes in gasket cutting.
By contrast, a gasket fabricator's
equipment does all of the work for you - and to your precise specifications
every time. If your workers are cutting gaskets by hand, is the quality of work
on Monday morning the same as on Wednesday afternoon? Does it vary by shift?
Using a template and utility knife to do the job of a water jet cutting machine
is just part of the challenge. Even if splicing goes smoothly, the gasket still
must be installed.
By outsourcing gasket fabrication, you
can find out-of-the-box sealing solutions that
are cut-to-fit and ready-to-install every time. Just remove the gasket from the
box and install it on the assembly line. There's no cutting or splicing
involved, and no special training or tooling required. Workers can install more gaskets per hour, or
complete an installation and then perform other duties that add value to your
operations. Outsourced, fully-finished gaskets can perform better, too.
Quality Meets Sales
Would you buy a new car with a door
that didn't shut securely? If you were in the market for heavy equipment, would
you invest in a half-million dollar machine where the gasketing hung off the
door frame? First impressions matter - and you may not get a second
chance. If a car's door doesn't shut
properly, a buyer may discount assertions that the automobile is well-designed. If a gasket is hanging from a door frame, a
buyer may doubt claims about low maintenance costs for mobile
specialty vehicles.
Losing the sale isn't the only way
that gasket failure can hurt a company's bottom line. Let's say that you're a
manufacturer of food
equipment, and one of your customers is a chain
with hundreds of stores nationwide. What's the cost of replacing defective oven
seals at every location? If your designers correctly diagnose the problem, do
your production personnel have the tools and training to fabricate the
replacement seals in-house? Who will do their jobs while they're busy with
re-work?
Skeptics may claim that buyers don't
pay much attention to door seals, or that gasket failure is unlikely. Remember,
however, that opportunity costs are only one part of picture. What do the
manufacturing overhead costs that we examined in Part 1 of this blog series tell
you? Are you ready to reconsider whether in-house manufacturing is really more
cost-effective than outsourcing?
Thanks for reading my
latest CR4 blog entry. I look forward to your comments, and to learning about
your own experiences with opportunity costs.
About
the Author: Doug Sharpe is the
President of Elasto Proxy, Inc. (Boisbriand, Quebec,
Canada), supplier of sealing solutions and custom-fabricated rubber and plastic
parts to a variety of industries, including automotive, mobile specialty
vehicles, and food processing equipment.
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