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THE ECOLOGY OF INNOVATION

Posted July 21, 2007 6:55 PM by mrice@babson.edu

The Science Times section of the New York Times recently published an interesting feature -- entitled "Determined to Re-inspire a Culture of Innovation" -- on recently retired President of the National Academy of Engineering, Dr. William Wulf. It seems to me that Wulf provides evidence -- even if it's only a single data point -- that it is possible for an individual to embody the technical sophistication of a world class engineer and the business savvy of a highly successful innovator / entrepreneur.

Ironically, I've just returned from visiting with senior leaders of two large technology-intensive companies:

Case 1: a company whose core competency is production processes on a massive scale; and

Case 2: a company whose core competency is software development on a massive scale.

In one case, the company has recruited an innovative CTO to help drive organic growth through innovation. In the other case, the company is struggling to figure out how to deal with the impending retirement of the innovators / entrepreneurs that have made it one of the most successful companies in the world.

Wulf states that the economy of innovation depends not only on an educated workforce and abundant investment in innovation, but also on intellectual property law, tax codes, patent procedures, export controls, immigration regulations and [other] factors making up what he calls the ecology of innovation. All the elements in the ecology of innovation can be in place, but innovation will still languish unless there are creative, entrepreneurial innovators who can leverage that ecology. On the other hand, the productivity of those entrepreneurial innovators will be constrained if the innovation ecology is non-supportive.

The article reports that there are elements of culture that form an important part of the ecology of innovation, and in this regard the United States has advantages and disadvantages. One advantage is that an innovation that fails in the marketplace carries much less stigma for the innovator here than in other parts of the world. On the other hand, there is widespread ignorance of science and technology in the U.S. Wulf suggests that 90% of our population is incapable of intelligent conversation about some of the most important [science and technology] policy issues of the day.

Wulf indicates that the U.S. has ceded the its dominance in mass production manufacturing to low wage countries -- a hard cold reality that should obviously concern engineers who work for the Case 1 company that I referenced above. Many of these engineers were trained, as I was, to be competent in "routine engineering" in support of mass manufacturing. However, Wulf goes on to say that unless something is done to improve the ecology of innovation, we will miss the opportunity for a comeback in the coming age of mass customization. He suggests that this is a knowledge-intensive kind of manufacturing that will not be done by low wage labor. He concludes by indicating that we have the potential to be the greatest manufacturing country in the world, but we are doing nothing about it, i.e. nothing about improving our ecology of innovation that will be necessary to support mass customization production. I suggest that in addition we need our educational institutions, as well as professional training systems and processes, to support the development of individuals who embody both superior technical skills and business savvy -- people like Dr. Wulf; the CTO hired by the Case 1 company referenced above; and the founding team of technical entrepreneurs that have made the Case 2 company so successful.

It seems to me that it is much easier to add business savvy to a technically skillful engineer than to add technical sophistication to a business savvy entrepreneur. Hence it's my hope that more engineers will sustain their technical competence while also having the courage, vision, energy and commitment to get outside their technical comfort zones in order to become more skillful in the art and science of business. By the way skill comes from practice. Gaining knowledge is necessary but insufficient for becoming skillful.

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#1

Re: THE ECOLOGY OF INNOVATION

07/22/2007 5:20 AM

Yes.

(Brevity is a virtue, was the guy who wrote that article paid by the word?)

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#2

Re: THE ECOLOGY OF INNOVATION

07/23/2007 10:38 AM

A key element of the innovation process is freedom to try ideas. 3M institutionalized the process quite successfully. Smaller organizations are generally more innovative than larger ones, because there is less investment on the part of the individual in corporate culture, which usually dictates doing things the "way we have always done them". Innovation also occurs most frequently in small steps, implimented by small groups...

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#3

Re: THE ECOLOGY OF INNOVATION

07/23/2007 9:55 PM

"Hence it's my hope that more engineers will sustain their technical competence while also having the courage, vision, energy and commitment to get outside their technical comfort zones in order to become more skillful in the art and science of business."

If there is such a thing as technical comfort zone then there must be an investment comfort zone as well. It is easy to except physical/chemical realities but hard to understand the irrational world of business and it's decision making. The rules and regulations that have to be followed while becoming part of the business world are not written in stone but on paper and most of the time are test-procedures to indicate if the product idea will sell. They are not worth the paper they are printed on. The goal-posts change faster that you can work out what the consequences of a decision will be. There will always be a specialist that knows more than any one else. The existing/standard way of analysing the potential worthiness of an idea is very flawed and counter active to encouraging innovation.

Before evaluation comes cost for evaluating. This is the part that I have problems understanding. (I can only interpret the business world from the perspective of a sole inventor.)

The VC's, invention help groups, government help groups all require you to jump threw loops and more of them. The only science in business seems to aim at keeping the keepers busy and paid.

I am trying since 18 months now to create investment interest in an invention. With out disclosing to much of the workings but supplying all relevant data and general information to the interested parties. Out of all the contacted parties zero were interested in looking at a proto-type but more interested in signing me up for their services which understandably can not be for free.

It seems to be a given though for the inventor to finance all R&D and other related matters. The work of the inventor counts nothing. The invention is worth nothing because no price can be put on it. It is not even part of any potential future bargain. What we put in (The real art, science, serendipity of inventing) is not part of any equation and if so only at a very later stage when all the interim expenses have been paid by the inventor as well.

The incredible complexity of IP (and it's cost) are a major contributer to the seemingly paralysed world of small time invention. The ecology of innovation could be described as blowing in a sail and thinking the boat will move forward while tieing the crew (innovation) down so that they can't interfere with the master planers.

I would even go further than Wulf and say that 90% of the population is incapable of any intelligent conversation or discourse. The 9% of the rest follow the same rule just on/at a different level. Competence in all required fields of expertise will always be in the hands of a few. Innovation will always stay the salt in the soup.

Sorry to close on such a pessimistic note but the reality is that due diligence has to include these factors. A good soup needs about 150ppm NaCl. The soup being handed out lately has only trace-elements of that.

Back to the drawing board. Ky.

"evidence -- even if it's only a single data point" I had a bit of a giggle.

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#5
In reply to #3

Re: THE ECOLOGY OF INNOVATION

11/11/2007 4:41 PM

Very well said indeed , this is what we have to resolve , and it is very difficult unless well supported , culprit being money or better "funds" , even in larger corporation lots of inventories die out quickly due to competency within , thats what puts you on conclusion of 90% population unproductive and rest for bossing around taking credits for nothing . Gone are older days when inventors were treated next to god , i may be wrong on this , every inventors did have problems within circle they maitained plus social unrest , but today real inventors feel stupid about themselves when there innovative ideas starts popping up and are often discouraged upto scrapping from the very basic , the solution is not patenting alone even that is not fail proof , you require sufficient funds and support to maintain that. You promote an idea , critics join in immediatly and you are out , demotivated and find your own idea refurbished and presented very well by your competetors and top bosses.

Companies offer you a job , get your idea patented for the company and your left out , without any security you kick your buts . from my point science is very different and isolated from business and politics were both are co- related and coexist with capatalism and power........thank you

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#6
In reply to #5

Re: THE ECOLOGY OF INNOVATION

11/12/2007 1:42 AM

Hi vikas

Your reply suggests resolving the problematic part by an invention. Because if there is a problem, it can be solved, by inventing something.

If the nature of the beast is un-cultivated making of money, then one has to cultivate it. This is the part were standard education fails to recognize the morbid and very subtle ways of doing business. There is a huge industry involved in IP and all it's derivatives.

Venture Capital, Angel investors, and not only the obvious ones, are in charge to make money. Mostly take ours that is. It is a minefield out there and for a person not in the know it can be very dangerous.

Now that I understand all this: what can I invent (method)to get a product to the market which will replace or ad to existing systems. It has at least 50% savings in wasted energy, installation, maintenance in several fields of application. My problem really is that it is a low tech gadget/system.

It would be so simple to copy and used. The only way to pull it off would be to have a dad or be good mates with the boys. Getting in at the top. These people have not a Milli second to loose. And if you wish to talk to them, let the legal eagles do the talking first. I would rather spend my meager funds on some thing more productive.

I have to go but will get back to you. It's a bit like chess in endgames. Ky.

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#7
In reply to #5

Re: THE ECOLOGY OF INNOVATION

11/13/2007 12:47 AM

Sorry vikas

I had written further to my reply this morning and we had a power failure which meant that I will have to do it all again now after I've done my chores. I should have written it in 'word' and then pasted but....

"You promote an idea , critics join in immediately and you are out , demotivated and find your own idea refurbished and presented very well by your competetors and top bosses."

You are right with this. That is exactly my situation or better could be if I am not very careful this time around.

I will need strong support and only $$ will not do. My invention can not be started in a small business situation. Due to it being easily copied and mass produced by anyone with injection moulding capabilities. So I know from the start that a single entity or small company will not be able to pull this off and protect/support the IP sector as well.

What I require is a big company with interests in plastic manufacture and world wide distribtion capabilities. The product consists of small parts is light weight, easy to package and transport. It could be utilized in several industries in different applications.

Like in chess the next move is very important. I am lucky to have someone who knows what I am talking about and maybe this could lead to a move I so far have not considered.

I could send you a business plan that I have been working on since 18 months. You know how things can change and other aspects have to been considered all the time.

I also have a patent application document (artist version, 85 pages) that would need some professional editing.

There are several complex CAD programs that I have established over the months. They are confirmed sound for injection moulding purposes.

All other parts are readily available on the market and just requier assembly.

If you wish I could make them available to you. I would prefere not to do this on CR4 as you will understand. It would not make much sense to post this because evry one would be asking for details.

May you be the lucky star that has all necessary contacts or ideas of how I could go ahead. I am more of an artistic person who has no ambitions to waste my time with doing business. I know that in the next stage I will have no say in this matter. There are people that have studied these matters. I have done my homework and the others will have to make their money, if someone takes it on.

Thanks for your support. Ky.

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#4

Re: THE ECOLOGY OF INNOVATION

08/19/2007 9:00 PM

This video might well be worthwhile to watch.

Ideas about having ideas.

And if you can find "The Urge of Scientific Investigation" by W. I. V. Everidge, published in the 60's or 70's in a used bookstore nab it quick. They are scarce as hen's teeth.

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#8

Re: THE ECOLOGY OF INNOVATION

01/29/2008 12:17 AM

It's strange that 90% of the population isn't tech savvy. I go to a tech college, so technology is hip.

The only way that I can think up to motivate engineers to keep up on the technical times is to pay for their education and give them a raise when they pass their classes. That's a lot of money, but to a business who really wants to innovate, it might be worth it.

Thanks for the review!

Sincerely,
Devin T.

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