|
This month's Challenge Question: Specs & Techs from GlobalSpec:
Typical beer mugs have thick walls and a thick bottom. This design serves two purposes. First, it makes the mug heavier, so the drinker assumes the beer is “good.” The second reason is to give the impression that the mug holds more beer than it actually does. Why is this so? Why would the volume appear greater than it is?
And the answer is:
This is an illusion caused by refracted light coming from the beer and passing through the glass and then moving into the air. See, for example, the following figure in which a ray leaves the left edge of the beer. When the ray reaches the edge of the mug it bends when it reaches the air near a viewer’s eyes.

When the viewer’s eyes interact with the ray they mentally extend it back into the glass (mug) and conclude that the original start of the ray is to the left of the actual starting point, as shown in the figure. The mug appears to have a bigger diameter, so the drinker assumes they will enjoy more beer than they actually paid for. Of course, the bartender is happy!
|
Good Answers:
"Almost" Good Answers: