It seems on any given day, there’s a new trend in coffee from cold brew, K Cups, various sweeteners, brewing styles, etc. But this company is making a product that’s truly out of the caffeine consuming norm.
Two Slovakian brothers have introduced CLR CFF, or clear coffee. It’s sold in a glass bottle and it’s completely transparent. They say they were bothered by tooth stains from drinking regular coffee, so they made one without any color at all. Crystal Pepsi flashbacks anyone?

Image credit: Instagram.com/clrcff
The acidity in foods and drinks can also discolor teeth, so coffee’s color may not be the only culprit to tooth damage. But the creators say they couldn’t find anything on the market that fit their needs, so here’s their first shot.
Personally, I think I would have to try this blindfolded because I don’t know if I could get past it being so different from what I’m used to. I also can’t seem to find specifically what they do to make it clear, which is a little strange to me. The website says “based on physical processing” but uses no added sweeteners, additives, or preservatives. Nutritionally, it’s nearly identical to regular coffee as well, less than five calories in a serving and no carbs or sugar (unless you add to it).
So while the throwback drink Crystal Pepsi threw people for a loop, it was simple enough for manufacturers to leave out the coloring when creating a totally unnatural product. Such is not the case with clear coffee.
It’s described as a super potent cold brew, so I believe it’s meant to be consumed cold, and it’s ready to drink off the shelf (or out of the box if ordered online). In most marketing materials, it appears to be consumed as a cold drink right out of the bottle.
Reviews show a mix of approvals and disapprovals. Some say it’d be great mixed in a cocktail, but not alone, while others describe the taste as "Water…but an aftertaste of coffee.”
So, would you try it? I’m also curious if anyone has an idea of how this is made. I’m thinking it may be similar to how decaf coffee is made, but I’m not sure.
Sources:
http://metro.co.uk/2017/04/13/in-case-you-didnt-know-you-can-now-get-colourless-coffee-6572239/
https://www.thrillist.com/news/nation/clr-cff-is-a-new-coffee-brand-thats-completely-clear
http://www.foodandwine.com/news/clear-coffee-beverage-trend-you-didnt-know-you-needed
https://www.instagram.com/clrcff/
http://clrcff.com/
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