What's Social Networking Got to Do with Business?

When the business community first discovered the Internet, it had to figure out how to use the technology to further its own interests. The same is true today of social networking. The advantages and disadvantages of social networking are mixed in a confusing jumble, so the first task is to find a way to separate the wheat from the chaff. The prospect of enhanced business-related collaboration has spurred many companies, large and small, to take up the challenge. This InformationWeek article chronicles the tailoring of social networking to avoid the productivity draining aspects and fit the specific needs of the enterprise. Can social networking succeed in business?

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