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To help ease the talent crunch and develop a close-to-home source of future
engineers, some companies invest in colleges near their manufacturing
facilities. Where some folks see broad help for communities, others see the
potential for undesirable, commercial flavor in the curricula. We grew up in an
era that saw home town stadiums ditch tradition in favor of cash for naming
rights. Is letting sponsors influence course content too much of a sell out? How
soon before the bell rings for Snickers Servo class?
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