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Too Much Twittering?

Posted June 05, 2009 11:03 AM

What real role does social media have in the business world? As this commentary from InformationWeek notes, some high-profile executives are now on Twitter, LinkedIn, Facebook, and a host of smaller, more business-specialized social media platforms. But there's also skepticism from other corners as to how much real, documentable business benefits accrue from these collaborative platforms. What's your Tweet?

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#1

Re: Too Much Twittering?

06/05/2009 1:41 PM

Sorry, but the InformationWeek article takes a wrong-headed approach. Social media is not necessarily about talking to customers, suppliers and partners "from the top down" - as is the case when high-profile business executives are the messengers. Social media lets anyone (even a blogger like me) talk about my products, your products, or any range of topics that can boost a business or tarnish its image.

Well of course there's skepticism about "how much real, documentable business benefits accrue from thoese collaborative platforms"! That's typical of most new technologies. At first, everyone talks about how wonderful a new technology is. In my opinion, that's where Twitter is at right now. Then the crowd turns against the new technology because they begin to see its shortcomings. Finally, a group of people (hopefully in your business) discover how to make money from the new technology.

No, I didn't just make this up. It's the Garnter Hype Cycle from the folks at Gartner Resarch. Click here to see a diagram that illustrates it quite well.

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#2
In reply to #1

Re: Too Much Twittering?

06/05/2009 1:47 PM

FYI - CR4 has a growing presence on Facebook, Twitter, LinkedIn and even YouTube.

So please join us on these Web sites! The links below take you where you need to go.

CR4news on Facebook

CR4news on Twitter

The CR4 Group on LinkedIn

CR4news on YouTube

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#3

Re: Too Much Twittering?

06/05/2009 2:09 PM

Like any other method of communication, 'social media' can be both a tremendous tool and a production sapping nuisance depending on how it is used. Having an efficient method of tapping into the knowledge base of your peers and co-workers (especially if you work an odd schedule like I do) can greatly improve productivity; however, if used improperly production can cease altogether as your staff begin planning their social activities instead of their projects. Personally I think the benefits outweigh the actual negatives as most people are either mostly honest or paranoid and use these systems appropriately.

CR4 is a clear example of how a social media network can be a significant aid to problem solving.

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#4

Re: Too Much Twittering?

06/06/2009 8:10 AM

This is probably a bit off subject but does anyone know why or who thinks up these names like blog, twitter, google and so on? I was reading an Internet words definition thing the other day and there are some really weird sounding names for this stuff. It almost seems that there is a person somewhere that is trying to think up the most irritating stupid name they can for every new internet/computer concept that is invented.

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#6
In reply to #4

Re: Too Much Twittering?

06/07/2009 11:49 AM

Pretty wierd words eh. I recently heard on radio that the English language is near the point of hitting a million "officially recognized" words. The tenth of June was calculated (on the basis of the present rate of word creation) as the date to expect the millionth word.

Some of the word origins are straightforward. Blog is an abbreviation/contraction of web log. My guess for google would be "go ogle".. The person interviewed on radio named a few that are in the running to be the millionth word - I remember "bankgsters" (bankers=gangsters) was one of them (kind of a good one - but I'm not sure how to spell it). As for twitter....

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#5

Re: Too Much Twittering?

06/06/2009 12:12 PM

Wow.............I mean wow.

Seriously? What benefits is there for a business to have a subscriber base the accepts instant updates?

Why the heck is the CEO twittering? It should be the marketing department sending out tweets related to goods or services the business is selling. You've got a captive, volunteer audience.

You could run promotions that offered deep discounts but required fast action "buy an iphone in the next five minutes from apple and get it half price" or you can give product updates "AT&T has just received the Blackberry Curve 8900 and will begin selling it next Monday". Tweets allow you to be more specific since there is no roll-out time. You're audience will be hooked as long as you throw them a bone one in a while. You could use said bone to drive traffic to your website (if you have one for selling products) during the down hours.

The question that I would like answered is how can marketing departments, whose job it is to market, not understand the value of twitter?

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#7

Re: Too Much Twittering?

06/09/2009 11:44 AM

Mostly worthless. High profile executives using twitter should be re-evaluated for their real worth to the company.

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#8

Re: Too Much Twittering?

06/10/2009 2:32 AM

I believe the twittering and linkedIning has to do with self marketing and branding. I believe that we engineers should stop locking ourselves in plants and workshops and start showing the world that our professions matters. The arts & business types know that self branding and marketing works to build their own careers.

If we all do this in all forums available e.g. print, media, internet and the works, engineering will get the attention it deserves and therefore the take-home pay, career progression and job satisfaction will definitely improve.

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#9
In reply to #8

Re: Too Much Twittering?

06/13/2009 8:21 PM

I wish I knew who you are Guest, because this is a good answer and I'd love to give you some prop's.

Self marketing is important, especially in the modern work place, but that should be done on your time not the companies time (unless pumping up yourself brings in business for your employer or you are self-employed).

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