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Although some high-profile executives have taken to using Twitter, many scoff at the idea of the social networking site having much real value in the business world, and suggest it may be more of a productivity diluter, by diverting people from the task at hand. But don't count the editors at Web site 24/7 Wall St. as among Twitter's detractors. They've been studying Twitter as a potential communications and networking tool for business, and have compiled a report with the momentous title, "Ten Ways Twitter Will Permanently Change American Business."
Most of the ways cited amount to some form of marketing, with data mining (getting customer feedback on a new product or service, for example) as another application. But, of course, marketing is something that all businesses need, right? But beyond that, might there not be other applications that it could serve, in, for example, an industrial setting? Things like employee feedback, or an electronic employee suggestion box come to mind.
What do you think of 24/7 Wall St's 10 Ways? And do you see something like Twitter as playing a useful role in your business?
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Re: In Defense of Twitter
