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New Business in US

04/08/2011 5:51 PM

I am new in US. My experience is manufacturing centrifugal fans, Material handling equipments and parts for mine , cement , and steel companies.But I dont know how can i find the consumers. Actually I know I have to start with very small projects but i dont know how can i find the suppliers to realize their demands and making some samples.

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#1

Re: New Business in US

04/08/2011 7:43 PM

You can find all of the suppliers on the www, try globalspec.com

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#2
In reply to #1

Re: New Business in US

04/09/2011 8:31 AM

I need to know how can I proceed with them because iv tried but i hve not received any reply.

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#3
In reply to #2

Re: New Business in US

04/09/2011 9:56 AM

Well that is an entirely different goal than you stated in your original post.

I recommend that you call them for a 15 minute appointment in their office. You arrive well dressed 15 minutes early, be friendly, honest, concise and get right to the point. Be prepared for disappointment. Another option is to hire an experienced salesman in this field to do it for you, they already have plenty of experience with disappointment.

I am providing you an answer to your question, but I doubt that you are asking the right question.

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#4
In reply to #2

Re: New Business in US

04/09/2011 10:28 AM

Sounds like you are in the classic situation of selling items as a new business and getting your first customer. It is a very, very difficult thing to do so the first lesson is not to become discouraged, just keep trying. I'm assuming you are in the business of selling new plant major equipment items.

If you are associated with an established company in another country and are trying to break into the USA market, this is a little easier than just being completely on your own with a new product. Most large businesses today are multi-national, so look for situations where your overseas customers have some connection with USA companies and build on those. Maybe the USA company has used the equipment overseas so they know it and understand its quality. Visit the company and explain your offer. Let them know you are set up in the USA now and available to service their needs.

If you are completely on your own with a new product you need to find a situation where there is a project getting started in a type of plant construction where your type of equipment is usually needed. You can find announcements of such projects in trade magazines, and you can buy information from services that have listings of proposed projects. You can also find "invitations to bid" in some news papers and on web sites. US Government procurements are all posted in the Commerce Business Daily. When you find one that is in your line of equipment you absolutely need to personally visit that company and talk to the engineers involved and get the details on what they need. It will not work to just send catalogs or mailing letters or e-mails. When you get an appointment make the most of it. Every occasion of talking face-to-face with a prospect user of your equipment increases your chance of getting your first customer. It is very, very important that your equipment offering is fully "Americanized". That means it meets the USA standards in all specifications and all your information is clearly prepared in simple English. Of course the price must be right and you must be willing to warrantee the performance and whatever on-going service it takes to satisfy the customer.

Good luck.

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#7
In reply to #4

Re: New Business in US

04/10/2011 8:29 AM

I liked your answer. I'd add to that by saying in todays business world everyone is internet savvy to a degree. When I'm considering doing business with anyone I check their website for professionalism. If they have a poor site or none at all they don't make it through my first screen. If the poster is looking to sell equipment for big money and has no internet presence he's coming across as a joker. He also needs to improve on his English or get someone else to proof his written communications if he wants potential clients to focus on his products.

It's a hard time to start a business in our limping economy. You have to appear and act on top of your game in this market or die.

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#8
In reply to #4

Re: New Business in US

04/10/2011 8:32 AM

I know the difficulties of establishing a new manufacturing business in US but what Im going to do is set up a a small machinery work shop and start with very simple parts for maintenance needs of factories like cement , mines ... this will be my first step for knowing and arriving in market.

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#11
In reply to #8

Re: New Business in US

04/10/2011 1:54 PM

Ok, now there is a little clearer picture of your business idea. There are of course many variants of the type of business you are describing, but one characterization is along the lines of a niche type of activity. This would be a business catering to select situations and one in which, although hardware items are involved, it is very much a service driven business. For example, an operating facility has a machine failure and you are there with the critical machine part that gets them back in operation, fast and reliably. Such a business is highly dependent on developed personal relationships with customers. It usually comes from having solved a problem for them in the past. Getting the chance to solve the first one is quite a hurdle.

My work in the past has included situations in processing facilities, i.e. chemical plants, where needs for such services did come up from time to time. However I think it will be very difficult for you. As I said these situations are "niche" situations.

That maintenance services and parts industry that you are thinking about operates in two tiers in this country. On the one hand there are the authorized suppliers for parts and services. These are large businesses that have long term and exclusive contracts with original equipment manufacturers. They may or may not actually have workshops where they make parts. Some of these are just warehousing operations where parts are stocked and there is a roster of employees trained to make the part change-out in the operating facility if the operating company needs that help. Some of these businesses have huge inventories where almost every part ever needed can be found. Even unique machine parts are supplied by the original equipment manufacturer. Rotating machinery of all types such as pumps, compresssors, mills, agitators, centrifuges, etc. are maintained and sometimes even rebuilt by these businesses. Custom machined parts are only rarely needed.

The other tier of business for this type of work is the "neighborhood" shop where appropriate equipment is available in the the form of lathes, milling machines, welders, etc. to make or repair a special part when the "in-house" maintenance shop can't do it with their own machines. The key is that you have the specific machine needed and a skilled operator. These situations are highly dependent that the mechanic in the factory maintenance department knows you and will come to you for help when he is stuck. Those types of operations are called "job-shops". Usually they have some regular, small volume, production work that actually keep them in business. The maintenance part business may not be their main business.

In any event, when you say a "small" shop I wonder what you mean. Most processing equipment in the cement and mining industries is very big, complex, and specialized. Even a small shop would have to have some very expensive machine tools and capability for handling large items to be very useful to that processing industry.

Your chance for success might be better if you focused on developing sub-contractor relationships to established machine shop operations, rather than directly marketing to a mining or cement operating company. Most of them are very big companies.

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#9
In reply to #2

Re: New Business in US

04/10/2011 9:37 AM

I think starting with Globalspec is one place... but I have no experience iwth them. (other than CR4)

I recommend that you go to www.mfg.com

you can find contact info on the site, and the company is very interesting. once you contact them, they will be very helpful, and conduct a friendly telephone interview with you, about how to use the site, and how to conduct business on it.

the company is partly owned by Jeff Bezos of Amazon.com, and he has had influence on the business model.

you can also use their built-in NDA system to help protect your inventions and intellectual property.

very helpful people.

I receive inbox notifications from them regularly, with opportunities applicable to my interests. The challenge is the cost, which is 3000$ to get started. If you are conducting a full scale business, that should be no problem, and this is a ripe location for starting.

best wishes,

Chris

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#10
In reply to #9

Re: New Business in US

04/10/2011 9:41 AM

Thank you chris

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#5

Re: New Business in US

04/09/2011 2:36 PM

Are you looking for a job, or are you trying to break into the market and your looking for customers for your product?

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#6

Re: New Business in US

04/10/2011 1:15 AM

Mansour,

Starting mfg. business in U.S will be very tough for you.In present days of economic crisis many of the mfrs. are rolling down the shutters.It is hard time for mfrs. I suggest you following steps:-

1.Start with selling imported items which are "U.L" marked and have ISO:9001 approval.

2.Search for potential customers on line through search engines or directories like Thomas net etc.

3.Send them introductory letters and follow up with phone calls.

4.Create your own web site.

May be you can get some leads but introducing new product to U.S industrial customer would be like selling ice to Eskimos.You will need strong financial muscle to start business in U.S.

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