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When I think of voice-command shopping, I imagine myself seated next to my Amazon Echo at 3 AM unsuccessfully trying to prevent myself from saying the words "pizza" or "shoes." This vision keeps me from immediately linking Alexa to my Amazon account to enable the voice-controlled shopping feature.
Now, there is another reason to not activate this allegedly time-saving feature, according to recent research.
As Walmart sets to join Amazon in the voice-enabled shopping industry, researchers have determined that voice-command shopping with Alexa (for Amazon) and Google Assistant (for Walmart) may not be as easy on your wallet as other shopping methods, such as online shopping.
Because much of the selection of items offered to the consumer from sites like Amazon are based on the buyer’s purchasing history and whatever most closely fits the specs of the product, the consumer is presented with a very short menu of items to choose from.
Researchers liken this to how consumers would shop before online shopping—limited by whatever the sales associate showed the consumer in the physical store.
There is no comparison shopping or research involved in seeking out the best deals while shopping with the voice-command feature. Instead, the consumer is limited to whatever the retailer offers, all the while never truly knowing if he or she is getting the best possible deal.
So while the feature is probably a convenient and time-saving one, it certainly doesn’t compel me to activate it so that I can make bad late-night decisions that will cost me more than I would spend on the bad decisions I make in the light of day.
Is it worth the added cost and limited catalog to order products via voice command?
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