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From Technology & Media - International Herald Tribune:
Mobile phone operators have been searching for years for the best way to put advertising onto handsets. With no clear consensus, the market has been slow to develop and most people have yet to see an ad pop up on their phone.
Tired of waiting on the operators to come up with a viable advertising model, Celltick, a British company that develops software to deliver content to mobile phones, planned to announce Thursday the release of a new product that allows advertisers and media companies to bypass the operators and send content directly to cellphones.
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Re: Advertisers' direct connection
