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Controversial Phorm promises to track every move a consumer makes online — with the assistance of telephone and cable companies. Phorm hopes to entice these companies with the promise of additional ad revenue. The company currently works with three British Internet providers. Previously, there was concern about companies like Google, Yahoo, and Microsoft gathering consumer Web browsing information and selling it to advertisers. Phorm is looking to take Web tracking to a new level. Some pundits argue this regulation will kill Internet advertising. Should Web companies be regulated?
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