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Part of Project Bloodhound's assault on the land speed record involves public relations — not only for the challenge, but for the science and technology behind it. As Royal Air Force fighter pilot and designated Bloodhound driver Andy Green points out, students young and old, not to mention the general public, are eager to learn about structural design, aerodynamics, and materials research when they impact such a high-stakes project. How can universities better leverage such projects to boost enrollment in their science and engineering programs?
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