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"Go Green, Get Rich" may be a cute title for a cover story but what follows from the editors of Business 2.0 is a compelling article. The tag line is "Meet the companies tackling nine of humanity's biggest problems -- and making millions saving us from ourselves".
Business 2.0 is part of Time Warner and its brood of Money, CNN, etc. where all subjects are treated as business propositions. And, while the tag line and article are fraught with hyperbole, wade past such deficiencies and appreciate, as I have, what the editors chose as humanity's biggest problems, including:
- Global Warming
- Oil Dependency
- Hunger and Malnutrition
- Dirty Air
- Dirty Water
- Overfishing
- Epidemics
- Drug Resistant Infections, and
- Waste Disposal.
In a subsequent article, 8 technologies to save the world, the editors present potential solutions. But, the list is not concise and could be 80 or 800. I do not believe there are yet any economically viable business solutions to these nine problems.
More importantly, I am certain there is yet little concensus on what the problems are. Prove me wrong. Correct me, if you wish. Above all, enlighten me! But, I share this perspective from the business community because it resonates with my view that we need to focus our resources and make personal commitments where they will best serve the common good.
I hope that in the coming months we will continue to discuss the nine problems here on CR4 and perhaps we may even collaborate or joust with the editors and readers of Business 2.0. For the present, I am interested in reading alternative viewpoints from our CR4 community. What are humanity's biggest problems?
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