"There's no doubt about it, it's an amazing place. The history, the
ghosts. You know you are somewhere special." That's how Mike Simcoe,
Executive Director of Design for Chevrolet, describes working at GM Tech Center's design studios in Warren, MI.
Designed by Eero Saarinen
at the height of the Atomic Age, the complex is an mid-century
masterpiece and a place where design and style invade every view. It's
the perfect place to lead a design renaissance from. Simcoe talked to
about the new global design language for Chevrolet, and no, it does
not specify two tail lights on every car.
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