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2 comments

How Good is Your Service?

Posted January 10, 2012 7:22 AM

Product quality clearly is important to customers, but it lags well behind quality service in the eyes of customers, contends Quality Digest. The magazine cites an Accenture survey of 1000 consumers showing that service was most frequently identified as the "most important factor" when buying a product. What's more, 74% of respondents said the degree to which they factor services into buying decisions has "increased significantly" or "somewhat." The article also shows show how consumers view service as a key part of the total cost of ownership in various industries. How big a priority is the service component in your firm's quality campaigns?

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Guru

Join Date: Jul 2006
Location: "Dancing over the abyss."
Posts: 4768
Good Answers: 237
#1

Re: How Good is Your Service?

01/11/2012 10:33 AM

1) Quality is not a "campaign."

2) Service is the only differentiator in my experience; Either the quality of the product meets requirements, or else you will get claim/return and won't get the order (again). You will meet the market price for whatever comparables exist for the same requirements- or else the lowest priced comparable product will be selected. Therefore it is only your ability to serve the customer with immediate delivery/ provision that is a differentiator.

In the screw machine business, nobody sets up there machines based on the quality or price of your barstock. They set up their machines based on your delivery (service). Ability to provide is the true determinant in the real world of execution. Thats why There is a gap between business plans (What we think we can get) and the monthly operating statement (what we got). The delta (difference) between the two is a failure of some supplier to service (provide what needed as needed.)

3) Consumers consider service to be part of the landed cost, and don't want to pay extra for it in the industrial sector, it is a given.

4) Everything else is Marketing B.S.

Milo

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Power-User

Join Date: Nov 2010
Posts: 376
#2
In reply to #1

Re: How Good is Your Service?

01/11/2012 2:36 PM

The only things that i see the customer require is :

1. Price

2. Delivery.

3. Quality.

The above order varies with the customer and application.

Quality is not a "campaign."

I totally agree.

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