While I was in Detroit, I had the opportunity to sit down and talk
to Susan Docherty, General Motors Vice President for Marketing at
Buick, Pontiac and GMC. I mostly just wanted to talk about Pontiac.
First of all, there is no plan for a Firebird. Sorry about that. Susan
said that right now the plan is to focus the brand down to few models,
much the way they took the Buick brand from eight to three models.
In our discussion Susan seemed to really focus in on the G8, the
Solstice and the Vibe. Now, those are three very different vehicles,
and to me, make for a somewhat confused brand image. The only one that
really screams Pontiac to me is the G8. I like the Solstice, but it
doesn't really fit my idea of what Pontiac should be. And the Vibe
seems more practical than exciting.
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Re: Is There Hope for Pontiac?
