What's the best way to publicise a Website?

Hi Joe,

I have found that just adding a good title into the header as well as meta tags words and descriptions, which use words that feature on the page text is as good as anything.

A simple for instance, my business web site is all about precision measuring techniques and skilled engineers blah blah.

So as the title I put Measuring techniques for industry by skilled engineers... etc...

as Meta tags the description should follow with similar or the same words as used in the body text as well as with the meta tags words...

Its interesting to note that my first web site back in 99 I had a competition page for a monthly free draw etc... I put in the meta tag words competition , free, draw, monthly, enter, anyone, etc...

That was for the competition page - as a result when searching for free competitions on Google my web site came out on the first page of results!!!

I quickly had to stop all these people visiting by discontinuing the competition!!! and changing the meta tags - the reason was that my web site was for companies and not freebie seeking members of the public!!!

So try that - look at what others do with their headers meta tags etc... and then put your own in... It will take a few months but it does work!!

John.

Electroman

Which header? I have done the meta tag words and descriptions.

Sorry, at the top of every page is the Header which in HTML is started by

HEAD

followed by meta tags, title, description and finishes with

/HEAD

Make sure you change the words and title to suit each page and its contents...

John.

Great. Done that. Will this now be automatically picked up by search engines?

Yessssss, I've just had a look at your source code and its okay...

Do you think people will search for those authors names though?

I would have made the meta tags keywords stand out a bit more such as Spitfire, RAF, Battle of Britain, Airforce, World War 2, Hurricane, dog fight, maybe even 'Biggles'???

I've always just sat back with a notebook and scribbled out words that I think people will search for and then the next day scribble more and cross some out...

You don't want more than 50 or so words and try not to double up on them...

The searching robot spiders don't like too many words and especially if you spam them, them limit them to about 25 to 50 and add ones that someone may enter into google even if they don't know about the book or the title, such as Biggles etc...

John.

Electroman: You're a hero. I will add Battle of Britain, Airforce, World War 2, dog fight AND Biggles and get rid of some of the others.

Also, do I need to bother putting things like "wunjopress, wunjo press, lynda franklin, An Evil Boy, Shoestring Warrior" etc if they are already on the titles of the pages and/or the name of the website?

Also, I am a bit confused (after looking at the code on the index.htm of wunjopress.com) what the difference is between the following:

<meta http-equiv="keywords" content="Battle of Britain etc">

and

<meta name="keywords" content="Battle of Britain etc">

and

<meta name="description" content="An Evil Boy etc">

Should I be putting all the same words in each or different and unique words in each?

Yes you get all three lines when using front page

To make this clear - adding meta tags for search engines the first time-
1.anywhere in your webpage right click choose page properties
2. click on the custom tab.
3. in the user variables section, click on add.-opens the meta variables dialog box
4.type "description"
5.press tab to move to the insertion point values box
6.type in every word you can think of that helps describe your website-separate each description using a comma. The more descriptions you use the more hits you will get.
7. click on OK

8. submit your site to every search engine you can find. Do this from the search engine home pages.

Considor also selling her book on amazon.

silvCrow:

Super advice. Followed it to the letter.

Amazon have got hold of the book already (I suppose it was when we were allocated an ISBN number). They have, however, the wrong details. I wonder if I can change them for Lynda?

Dd the Description changes you mentioned on www.wunjopress.com/index.htm.

Do you think the list is okay? I understood that if there were more than 50 words some search engines ignore your site. Is this wrong? Should I put on more? I can go through each book and put in the whole list of the Index Pages. Any good?

Also, if I have the book on Ebay that will help as well?

Look forward to gathering your pearls of wisdom.

Joe

I just added Firefox and DMEGS to my website and linked to theirs. Are there others you know about that are good or should I just trawl through and do this to all I find?

Silly me! I have just looked for links to booksellers directories and there are loads. I will look at these in the coming week. Any way to speed up the process of putting links to my website via these directories rather than having to enter all the info over and over again?

Try to find as many tags as possible, i.e. self improvement, etc. Get your wife to help identify the target demographic and then add tags, tags, and more tags. Use a Thesaurus if you have to.

The more tags, the better the chance that Yahoo, Google or Ask.com will find you.

Why did you use Front Page? Also, what is the name of your wife's website? (There's an opening for a plug if ever there was one)

Orpheuse

Good to hear from you again Orpheuse. You do get about!

Website is www.wunjopress.com

I created on FrontPage because I didn't know any better! Bit late now I fear to change, but I am not exactly amazed by the program's abilities.

Please do have a look at Lynda's site and make as vicious comments as you want. I need to help her get her next book as widely publicised as possible (Soft Words Butter No Parsnips, published 1st July).

She spends her life helping other people and is a remarkable writer but I fear that my successes in fulfilling my part, creating and promoting her on the above website, has been lamentable to say the least.

Look forward to your comments.

PS Seems like all your help is paying off with that Acer problem. Thanks. I will keep you informed on that one.

Joe

The website ( www.wunjopress.com ) looks very good. It's just a drag that you had to slog through Front Page to do it. Look into Dream Weaver.

I looked at "the Evil Boy". You've got most of the bells and whistles; i.e. Excerpts, lots of pictures. The layout is clean and it is easy to find things like 'How to Purchase' - I've seen major retailers leave that out.

You've got your counter going and that's great, you might want to add a guest book, but most folks tend to skip that so don't go nuts trying to do it. If it's easy, great, go for it, otherwise it's not really worth the effort.

As the child of Holocaust survivors, I have a few websites I will post this on. At the very least that will add to the number of hits you're getting. Once this site is a little older you can use the number of hits to get sponsors to pay for your website. Choose websites you like and link back and forth.

This letter will be posted to:

JOINInt@yahoogroups.com, Remember_the_Holocaust@yahoogroups.com, and H-Holocaust, a college and research site.

Excellent job, both you and your wife. Thoughtful, original in it's presentation, and unique information. Great Job!

/Ari (Orpheuse)

Orpheuse: You really are a nice guy! Thank you so much for your time and effort. I really appreciate it.

Joe

It wasn't clear from your post have you done your work completely, i.e. you have got a domain name and hosting and your site is "alive". Either you're working still offline in testing stage.

But apparently (if your site already planted in Internet) you have to add URL (address of site) to most popular search engines like google.com, yahoo.com and so on. For google just visit this link http://www.google.ru/intl/eng/addurl.html. For yahoo and other search systems you can find appropriate link yourself.

You can study for some advertising and referral programs like AdSense though it depends on how you prefer to earn the popularity of site.

caramba. I have created the website and it has been up and running for about 2 years. However, I have only had about 100 people look at it! I have just done as you say and added it to google. I will look at Yahoo now. By the way, the website address is www.wunjopress.com.

For Yahoo link is http://search.yahoo.com/info/submit.html . I am supposing you are intending to "Submit Site for free"

Caramba: I don't mind paying a small fee if it really makes a big difference in the amount of through traffic to Lynda's site. What do you think?

As well as me didn't mind that you should pay anything. If you can get some options for free you should check this way firstly.

I've been skimming your site and I some introduced with source code (i.e. html). I would agree with Electroman as your meta tags should be edited in order to be more centered to potential auditory. What means meta tag at your <head>?

<head>

<meta name="verify-v1" content="nvtIw/Uzzil7wMKX812DQpzXJV7/U6txy7jLA6DFqZI=" />

I suppose this "content =..." had been generated by FrontPage (I do not use one so I can't insist) but I am sure it some puzzles searching robot.

Aircrafts was my childhood hobby and rest of metas like mustang, vulcan look attractive but its sank among of rest, which look some vague and not quite accurate.

Illustrations and scanned pages should be re-processed accurately as well. Here is a lot of work for design to be honest. It's not mean you should hire somebody, simply do not stop improve your site at least time to time.

Leave links to site on popular writer/reader community forums.

Every good luck to you.

Are you saying that I should remove

"<meta name="verify-v1" content="nvtIw/Uzzil7wMKX812DQpzXJV7/U6txy7jLA6DFqZI=" />"?

I have no idea what it is. Does anyone else? Is this putting off searching robots?

Also, which are the illustrations and scanned pages that look so bad? I want to change them and would really appreciate scathing criticism if it is accurate! I will continue to improve the site as long as I get the wonderful sort of support and encouragement you guys are giving me. I have been in the doldrums for some time but with Lynda's new book coming out in July I really need to help her. We don't have much income and spend most of outr time lately looking after elderly parents. I just wish I had been able to install more of a brain in my head when I was younger!

1> Submit it to search engines. [1] [2]

2> Add it to web-directories, this will give it a higher page-rank in search engines

3> Apply SEO (Search Engine Optimization) techniques and how search engine see your website.

4> Add website to forum signatures is a useful way to increase the number or back links and then higher pagerank (CR4 disable links in signatures)

5> Use google AdWords

6> Pay for a text link on high page-rank page

......................

Smart Viral: Thanks.

Just done 1. and will look at the others in your list tomorrow. Thanks

I need your wife to write a "Review" for each book under a psuedonym so I can post them as a book review to the Holocaust sites. I want to give them more than just a website and I haven't read the books.

Thanks

/Ari (Orpheuse)

WOW!!

Thanks so much. I will communicate with her tomorrow (we are at opposite ends of the UK at the moment) and give her sight of your two last postings. I should imagine that she will be able to get some copies off to you if you are really interested. They are wonderfully well written and people are very positive about them. I have been partly to blame for the fact that they have not sold more copies because of family problems over the past two years. But we are trying to get ourselves geared up now the launch of "Soft Words" in July.

I'll be in touch.

Joe

First, I should point out that I know nothing at all about this sort of thing, but, was interested enough to look for the site. It is probably a good idea to view the site in other browsers. I happened to use Firefox:-

I wonder if Micros**t do this sort of thing deliberately?

Hi Randall

I assume you mean that Firefox compressed the window so you could not see the website. Is that right?

Oddly, when I tried it on Firefox it was fine.

Am I missing something?

Joe

Now this is odd I get the same thing with Firefox on a different PC, and, the same thing with opera. The anomaly seems to start near the top of the page: in an IE based browser this line is well below the text:-

But in Opera and Firefox it cuts through the text:-

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I'm not sure how this will come out when you read it. The CR4 editor changes the position of everything when I switch between editor and preview.

"Best" way?

Get you hands on, say, $50M (+/-). Then ask, no tell, someone else (that you've hired/retained) to find the best way...or else!

A better way short of best? Start with less money...but more than you have, now.

This discussion is obviously not for people loaded with cash. If you have nothing more useful to add, shut up.

I must admit, JohnDG, that I found Guest's comment a bit "off the wall"!

Thanks for your support and interest in my financial plight!

Joe.Bath: Now does off the wall begin to make more sense? Thanks to JohnDG for playing along.

Hey Joe,

There are a lot of things that you could consider to help publicise your site. I don't know much about meta tags and all that, but i will reinforce what others said earlier in this thread about linking.

Get links to your wife's homepage on every available spot (which are appropriate of course). For example, every time you write a post here, you could have the link to your wife's page under it. I read a couple of forums and i notice that people do this a lot. I think they have configured it so its automatic. The more links, the better the pagerank and the more likely people will find your site when browsing search engines.

Other places for links: submit it to social bookmarking sites eg. digg, stumbleupon, furl, etc...

Contact journalists or writers that write about your wife's sort of books. If one writes something about your website on their own site, its likely to attract a lot of visitors.

hope that helps mate

Darren

What are "grey suits", that these need to be fought against? Would these also include publishers...so that your wife must publish, herself, with your limited resources? Has she published before, such that name recognition as an established author (or noted academician) would draw readers? And at a profit?

All tricks aside, it's still all about content. Being easy to find, or difficult to evade, seldom translates into people will buy, or even read.

I would think that others' advise...to search out and find others to speak for her books (aka, word of mouth) is her best shot...even if a long shot. She should also hope against but nevertheless plan for the day of reckoning; that makes it easier to know when it's time to stop losses...before there's too little left to lose, both of money and of time.