Construction Tools & Equipment Blog

Construction Tools & Equipment

The Construction Tools & Equipment Blog is the place for conversation and discussion about Trucks, Cranes & Earth Moving Equipment; Construction Tools; Safety, Maintainence & Repair; and Smart Machines & Management Software. Here, you'll find everything from application ideas, to news and industry trends, to hot topics and cutting edge innovations.

Previous in Blog: Counterfeit Construction Tools   Next in Blog: Cloud Computing Software Makes a Hard Impact
Close
Close
Close
25 comments
Rate Comments: Nested

Can Caterpillar Compete in China?

Posted February 02, 2011 10:08 AM by Steve Melito

When Caterpillar, Inc. announced its fourth quarter profits for 2010, the world's largest manufacturer of construction equipment reported a 62% increase in revenue. That $12.8-billion (USD) gain capped a year in which the Illinois-based company grew total revenue by 31% to $42.59 billion. Much of this growth was rooted in CAT's success in the Asia-Pacific region, where the maker of construction machinery, mining equipment, diesel and natural gas engines, and industrial gas turbines enjoyed a 43% increase in sales.

Five years ago, Caterpillar executives told a trade-show audience that if the company wasn't number one in China by 2020, its status as a corporate superpower would be at risk. But just ten years ago, Chinese original equipment manufacturers (OEMs) didn't even make excavators. Now a 2011 Morgan Stanley report predicts that Chinese OEMs will triple their capacity to build large-tonnage excavators by next year. The 130,000 units in question will be enough to meet the demand of the red-hot Chinese market. So what's a foreign company like Caterpillar to do?

Chris Edwards, chief representative for the world's largest heavy machinery auction company, believes that "high-end" companies like Caterpillar will have a hard time competing on "simple machines" like wheel loaders. "You can buy four or five Chinese loaders for the price of a new foreign one," Edwards explains, "so there is no price advantage" in choosing Caterpillar. This is a critical consideration since Chinese companies "are not looking for high quality as much as they just want to keep their capital costs low and try to maximize their profits."

Still, Caterpillar's prospects are not all gloom-and=doom. Eventually, the Chinese market will "mature", Edwards claims. Then, Caterpillar's reliability, service, and expertise – especially with higher-end construction machines – will resonate with Chinese buyers.

Do you agree with Chris Edwards' assessment?

Source: Behind the Wall

Reply

Interested in this topic? By joining CR4 you can "subscribe" to
this discussion and receive notification when new comments are added.
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#1

Re: Can Caterpillar Compete in China?

02/02/2011 11:18 AM

Last fall with Caterpillar purchase of Bucyrus, a large manufacturer of mining equipment strengthens CAT.

I have been searching about China's contract it had with P&H for mining equipment, What I understood it was a large order of multiple pieces of equipment and after one was delivered, China cancel or reneged on the contract and started building its own. Putting P&H already in dire straits in a even worst situation.

Competing against China be careful, for it is not a level playing field

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru
Hobbies - DIY Welding - Don't Know What Made The Old Title Attractive... Popular Science - Weaponology - New Member United States - US - Statue of Liberty - 60 Year Member

Join Date: Apr 2009
Location: Yellowstone Valley, in Big Sky Country
Posts: 7425
Good Answers: 295
#2
In reply to #1

Re: Can Caterpillar Compete in China?

02/02/2011 12:08 PM

Reading your comment, I am not sure if I should insert the upset Smiley, the angry or discouraged Smiley, or the unhappy Smiley.

I half expected to see a map of China at this Wiki article about reverse engineering. There seem to be are many complaints about this here at CR4; how much really goes on?

__________________
Semper Ubi Sub Ubi
Reply
Anonymous Poster
#3
In reply to #2

Re: Can Caterpillar Compete in China?

02/03/2011 2:24 AM

You would expect operators like GE, Boeing, Toyota et al to know what they're doing but they, and every other Western firm that goes to China is getting screwed.

No exceptions.

Their logic for dealing with thieves?

Better ask them, it's a mystery to me, and I'm Chinese.

Obama has just appointed the boss of GE as the US government's manufacturing advisor.

What kind of advice can someone who's being played like that give to a bunch of know-nothings in Washington?

It's the blind leading the blind.

Reply
Guru

Join Date: May 2010
Location: in optimism
Posts: 4050
Good Answers: 130
#4
In reply to #3

Re: Can Caterpillar Compete in China?

02/03/2011 5:18 AM

Edwards is right to an extent - the right machine for the job will always beat a mob of lesser alternate machines.

Q 1. however is; do Caterpillar have the right machine?

Given the competitors products in the world context - I tend to doubt they do.

Most of their stuff is heavy, small footed, badly balanced and under powered, compared to the competition.

Cat was once "the most reliable"; but that went out the window decades ago, when the Japanese and Europeans got their QC under control.

So speaking as a person who has actually operated machines in this area - and pretending to be Chinese - I'd say Cat is low on the list of retro engineering choices, well below some other American manufactures - so quite safe.

__________________
There is no sin except stupidity. (Oscar Wilde, Irish dramatist, novelist, & poet (1854 - 1900))
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#8
In reply to #4

Re: Can Caterpillar Compete in China?

02/03/2011 8:52 AM

I'd say Cat is low on the list of retro engineering choices, well below some other American manufactures - so quite safe.

I believe CAT realize this with their recent acquisitions, see #1

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#7
In reply to #3

Re: Can Caterpillar Compete in China?

02/03/2011 8:35 AM

The Chinese handled the Wheat Gluten scandal (such as used in dog food) very effective and efficiently. I feel no remorse about thieves.

Only because it affected their export sales, too bad its not across the board

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Commentator

Join Date: Feb 2006
Posts: 55
#12
In reply to #3

Re: Can Caterpillar Compete in China?

02/03/2011 10:37 PM

having worked for Caterpiller my feeling is Catepillar will buy chinees manafacturing companies and go-ahead ,Like what GE has done in elctrical engineering Market.

murali

Reply
Guru
Hobbies - Fishing - New Member

Join Date: Jun 2008
Location: Raleigh, NC USA
Posts: 13529
Good Answers: 468
#5

Re: Can Caterpillar Compete in China?

02/03/2011 8:14 AM

I personally think the Chinese aim to put most everyone out of business and become the world's foremost producer of anything that can turn a profit.

Eventually, the Chinese market will "mature", Edwards claims.

I think this statement is a little naive. At some point people will get tired of using cheap Chinese equipment.........maybe.

I think for the Chinese, this is a bit of a game. I believe the Chinese will maintain a level of quality that will always insure that their products sell.

I don't believe that the Chinese are incapable of turning out high quality products............it's just that they know they don't have to........yet.

When the time comes, and becomes necessary, I think the Chinese will kick QC into overdrive, and turn out products that are as good, or better than anyone else's. They're very patient people and they don't want to freak out the rest of the planet by implementing this too quickly, IMO.

__________________
Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety. Ben Franklin
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#6
In reply to #5

Re: Can Caterpillar Compete in China?

02/03/2011 8:18 AM

I personally think the Chinese aim to put most everyone out of business and become the world's foremost producer of anything that can turn a profit.

They will have other problems surface way before that happens, Employees health, Workers Rights (human rights for that matter) , Environmental, Political unrest.....

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru
Hobbies - Fishing - New Member

Join Date: Jun 2008
Location: Raleigh, NC USA
Posts: 13529
Good Answers: 468
#11
In reply to #6

Re: Can Caterpillar Compete in China?

02/03/2011 7:02 PM

Human rights are something we worry about.........not them.

Employees health..............with 1.3 billion people, workers are expendable.

Political unrest.......don't think so, plenty of loyalists to squelch that......very quickly. How long did this last?

Environmental.......they will make sure the air and water are clean enough for workers to continue working......beyond that, not much. As far as reducing CO2 levels, good luck with that.

Randouli's comments are on the mark........the Chinese are constantly upgrading their ability to copy/steal other people's stuff.

__________________
Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety. Ben Franklin
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#13
In reply to #11

Re: Can Caterpillar Compete in China?

02/04/2011 8:36 AM

Human rights are something we worry about.........not them.

1.) That's what is now, a journey begin with the first step. There is descent within the ranks.

Employees health..............with 1.3 billion people, workers are expendable.

2.) When debilating health issues reach a critical point (which is unknown at this time) 1.3 billion chinese are something to be recken with......if they turn against you.

Political unrest.......don't think so, plenty of loyalists to squelch that......very quickly.

See #1.

Environmental.......they will make sure the air and water are clean enough for workers to continue working....

Until the environment begins to interferer with high level government officials.

Randouli's comments are on the mark........the Chinese are constantly upgrading their ability to copy/steal other people's stuff.

I said this earlier......practice makes perfect. to bad its stealing other IP

But with that comes issues, when you copy or even reverse engineer, and engineer into the part is limited at best, but when you copy you also copy mistakes, and your future innovation suffers because you do not have practical experience in development..... only coping

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru
Hobbies - Fishing - New Member

Join Date: Jun 2008
Location: Raleigh, NC USA
Posts: 13529
Good Answers: 468
#15
In reply to #13

Re: Can Caterpillar Compete in China?

02/04/2011 10:39 AM

I really hope you're right and I'm completely off the mark, I'd like nothing better.

__________________
Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety. Ben Franklin
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#16
In reply to #15

Re: Can Caterpillar Compete in China?

02/04/2011 11:01 AM

in the mean time.......its still only my opinion....

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Commentator

Join Date: Dec 2007
Location: Pekin, IL USA
Posts: 86
Good Answers: 5
#9
In reply to #5

Re: Can Caterpillar Compete in China?

02/03/2011 5:53 PM

A number of years ago, we sent an order for twelve 120 TON haul trucks to a coal mine in China. Eleven of the trucks arrived but the twelfth didn't show up till a year later. Shortly after, China came out with an orange color 100 metric ton electric drive truck. Several years later, on a trip to certify welders, I had the pleasure to be in XEMW to view structures they manufactured for our trucks in China. XEMW builds electric motors of any size and what better place could there be to build electric drive trucks, electric drive trains and submarine motors? In my walk about I found a perfect copy of an GE 776 wheel motor. Tooling was crude to say the least but they did a great job of reverse engineering with the exception of few unacceptable design changes. The haul truck was very similar to our first generation truck. Somehow it was decided that bulkheads in the side members weren't needed. Hoist pins didn't need fillets in machining. There were material changes in steel castings and the such. God only knows what they welded it with. Really there wasn't much need to be concerned because the truck wouldn't last 10000 hours. Can Cat compete in China? Sure. Reliability, dependability, service are still valid issues. Remember though, no matter how much China smiles and nods its head, it's still a very controlled society and always will be. It is not democratic in any form. Decision making still can be fatal

__________________
A good deed not praised holds behind it a thousand deeds yet undone.
Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#10
In reply to #9

Re: Can Caterpillar Compete in China?

02/03/2011 6:31 PM

In my walk about I found a perfect copy of an GE 776 wheel motor. Tooling was crude to say the least but they did a great job of reverse engineering with the exception of few unacceptable design changes.

Practice makes perfect

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Guru
Popular Science - Evolution - New Member

Join Date: Jul 2006
Location: India-Chennai.
Posts: 722
Good Answers: 30
#14
In reply to #9

Re: Can Caterpillar Compete in China?

02/04/2011 9:07 AM

"Can Cat compete in China? Sure. Reliability, dependability, service are still valid issues."

But, at what cost? If there substantial saving won't most go for compromise?

"Remember though, no matter how much China smiles and nods its head, it's still a very controlled society and always will be. It is not democratic in any form. Decision making still can be fatal."

But Decision making would be faster. Even most decisions are emforced...

__________________
A picture worth thousand words: needless to say if it is animated.
Reply
Anonymous Poster
#17
In reply to #9

Re: Can Caterpillar Compete in China?

02/05/2011 11:55 AM

Hi Randouli,

You visited China as I did and worked there. So, we can make realistic comments. However, many reflections and criticisms come from people read local newspapers and never went to see what's happening really in China.

VW started, do and will build cars in China, and I believe they are profitable. During the last 20 years or so, I did not see any copy of VW cars by Chinese. How come? Nobody in China wants to build a car and compete against VW? I am laughing!

I make waterbourne stains and sealers for over 6 years. I was not the inventor of any stain and sealer. The market asked for someone to do the way I do, deliver, and service, all that at very high price. When Chineses see a market badly served or no one care about it, they are ready to invade that market, and or because most of the time we are the buyers. They follow my principle: SELL, DESIGN, and BUILD, and only in that order.

"Remember though, no matter how much China smiles and nods its head, it's still a very controlled society and always will be. It is not democratic in any form. Decision making still can be fatal."

Your comment is acceptable. They are controlled to maintain a working and progressive society. Remember the uncontrolled Russia and Yugoslavia! Chinese government don't want to see chaos and explosion of a country. China was stable and stay that way. Decision making can be fatal but is true for anyone including the American industry. Already, we have the example of the automobile, television, cellphone, clothings and other appliances... We lost them because we don't want to work the way we supposed to do things. It's important to listen sometimes. Japaneses listened to Deming, Juran, and other Americans but no one American CEO lend an ear in the 1950s, isn't it? Don't tell me that Americans decision makers are not at risks? Please, don't make me laugh again! Everyone, every human group, every nation can make errors. Romains did, religions did, and in the future, it will be made by someone else again. 1,000 years ago Chinese were "number 1" in science and agriculture. However, during the last 500 years they did nothing progressive to humanity. They want to recapture the lost time.

I would like to read more comments from people know what's China really is and see on place them what and how they do things, Gil.

Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#18
In reply to #17

Re: Can Caterpillar Compete in China?

02/05/2011 12:21 PM

interesting, this is a littlte off topic.

I listen to public radio in the morning and last week it reprted it's people could not buy cabbage or onions. Could not afford it when just a few years ago because it was so cheap these were actually given away in promotions. Marketing......I guess capitalism isn't the only one that markets

Other staples were not mentioned and I do not know or believe that is the case across the board. What I know is the chinese do have a large variety to chose from.

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Anonymous Poster
#20
In reply to #18

Re: Can Caterpillar Compete in China?

02/07/2011 12:07 PM

Hi Phoenix,

Are you distributing compliments with "interesting, this is a littlte off topic" your sentence? I am ready to answer to the question: Caterpillar can produce equipments and compete on the world and Chinese market. Please, imform you about VW in China. What they did, do and will do to survive and sell cars? I don't have the answer but someone knowledgeable about it can do for us.

I buy Chinese stainless steel tanks at less than half price of American and Canadian quotations, and Chinese in plus are polished, being not included in other local quotes.

I remember, in the 60s, we get many things from Japan. They were low costs and cheap quality, including their first Toyota Corolla, 50,000 km and the engine was dead. Today, the story of a Japanese car is another.

I cannot predict success for Caterpillar. They have to do it, and do it successfully as did VW. I am sure that Americans can match the Germans. For success, Americans need to accept Chineses as they are and collaborate with them, Gil.

Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#21
In reply to #20

Re: Can Caterpillar Compete in China?

02/07/2011 12:23 PM

this with the Chinese topics have been going on for quite some time.

There are posts where I said their (China's) quality have been continuing to improve, and what they are doing, other industrial countries have done also at one time or another....including the US.

China's plan to modernize of been the most aggressive of all. And like all short cuts, a price will have to be paid one way or another.

Fact is, on a world market, any market, who ever is on top a market, whether its the US, China, Japan, Germany, there is only one way to go, and that is down and replaced with another. Its a cycle, and contradictory to another post here, very capitalistic.

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Anonymous Poster
#22
In reply to #21

Re: Can Caterpillar Compete in China?

02/08/2011 9:07 AM

Hi Phoenix,

Finally, we have a "nice and productive conversation" about a hot-topic subject: "Can Caterpillar compete in China?

In any marketplace we all have the "freedom" the sell, design, and build and/or produce what we want, isn't it? Success and failure are another issues! I, and I believe, no one has the answer concerning the success of Caterpillar in China or somewhere else. They have to do it and we get the result. My question is: Are they able to manage and do things as did VW?

Also, on the internet/blog/comments, we have to forget people hate another for some unknown reasons. It was nice to talk to you again, Gil.

Reply
Anonymous Poster
#23
In reply to #21

Re: Can Caterpillar Compete in China?

02/09/2011 10:01 AM

Hi Phoenix,

Sorry, I get too old and missed your first sentence on the previous comment: "this with the Chinese topics have been going on for quite some time".

Just to tell for your understanding and in English (my English) that the original question "Can Caterpillar Compete in China?" was made about establishment of an American company in China, and can become successful in this country, isn't it? Beautiful! Now, you are on the same wavelenght, you can tell what you want because you and many others don't like written or verbal opposite opinions. There is nothing wrong with another brain acting differently. Every genious was against the current opinion. Attention, I am not a genious, OK! Different opinion can create some progress and I suggest to Caterpillar's future CEO or acting manager in China that VW's success must be studied seriously and completely, and used for the future adventure by them and others.

Did you see: My English is getting better without any help but keep my opinion in the opposite side! Have a good day, Gil.

Reply
Guru
Hobbies - CNC - New Member Hobbies - DIY Welding - New Member Engineering Fields - Electromechanical Engineering - New Member

Join Date: Aug 2007
Posts: 23647
Good Answers: 420
#24
In reply to #23

Re: Can Caterpillar Compete in China?

02/09/2011 12:02 PM

When I saw that it was you had signed I felt it didn't warrant a reply because because you signed it, and we weren't too far off.

Topics like and about China can get side railed.

Yes your English is very good.

See you around, Gil

__________________
“ When people get what they want, they are often surprised when they get what they deserve " - James Wood
Reply
Participant

Join Date: May 2011
Posts: 1
#25
In reply to #24

Re: Can Caterpillar Compete in China?

05/04/2011 1:42 AM

Heavy equipment manufacturer Caterpillar turned in extraordinary First quarter profits, states Agence France-Presse. The extraordinary $1.22 billion earnings outpaced last year's Q1 total by 426 %. Overall sales spiked 57 percent, to $12.95 billion. Here is the proof: Caterpillar records record $1.22 billion profit for Q1 2011

Reply
Anonymous Poster
#19
In reply to #17

Re: Can Caterpillar Compete in China?

02/05/2011 8:59 PM

Hi

I have worked with biomass gasification and activation systems in Australia/pacific region for more than 20 years. I have designed, built and operated my own systems with my own money and have had the luxury of changing and adapting when and how I saw fit for the benefit and advancement of my technology. High labor and material costs led me to look at the Chinsese companies who are adverising on internet as being able to build systems for gasification and CHP needs.

I have visited 7 companies over a 3yr span and have yet to find any that are are building to EU or US standards. Not that they are not capable - they do not have the need- they mostly know rice hull biomass as feedstock because most other biomass has a higher value than just for burning. They could all be making a secondary activated carbon product from their biochar or ash discharge- but are not- again only because there is no need or market.

I was unable until very recently to get anyone there interested to build a gasifier system less than 100kW output- again there is no market there- yet is the fastest growing market overseas- they will build to order - if it suits them- they are also making reactor modules of 1-1.5MW and trying to sell and export 5-10MW systems by telling their propective clients that this is the way one has to go- their way-

If it is cheap enough (they always are cheaper than US or Europe) - so many uninformed 1st time buyers/operators are getting the cheap charley versions and then find out what it is all about when they have to completely dismantle (frequently)the equipment to replace things like firebrick that was originally cheaper than ceramic or refractory that was unavailabe or too expensive when being built in Cheap China.

What I am trying to say is you can get what you want and what you pay for - if you know what you are doing when you enter their realm. If you can't or don't bring knowledge and experience with you - then get in the que with all the rest who think because it is cheap- it is a bargain- hell- buy two and have spare parts- but 2 x junk = double junk.

Is there a positive side- YES- I have finally found a bunch of young dynamic oriental engineers and tradesmen that are willing to listen to an old occidental pro from Dover. The language of science and technology is universal and although we don't speak each others native tongue- we all make the same drawings with our hands and pencils.

David Campbell Pacific BioEnergy Ltd Fiji Islands

Reply Off Topic (Score 5)
Reply to Blog Entry 25 comments
Copy to Clipboard

Users who posted comments:

34point5 (1); Anonymous Poster (6); CyrussA (1); Doorman (1); kramarat (3); murali (1); phoenix911 (10); Randouli (1); yesyen (1)

Previous in Blog: Counterfeit Construction Tools   Next in Blog: Cloud Computing Software Makes a Hard Impact

Advertisement