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From mental_floss Blog:
For decades, Wall Street has seen environmentalism as a pest but no longer. With the emergence of emissions markets in America, manufacturers are turning greenhouse gases into cold, hard cash.
In 1985, the rugged Colorado town of Telluride faced a nasty air-pollution problem created by the smoke from its wood-burning devices. To clear it away, city officials passed a clever ordinance. They handed out permits to all current stove and fireplace owners but declared that anyone installing a new stove or fireplace had to acquire two permits from preexisting owners first. And so, the market for trading permits was born. With every two-for-one transaction, the number of wood-burning devices decreased, as did the pollution. The town solved its environmental problem without fancy technology or harsh regulations, just pure and simple economics.
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