When it comes to getting more for free, you would expect
people to be happy with the unexpected bargain…except when "free" refers to hidden
calories.
Unwelcome Surprise
It was only recently that fast food joints have been making
the nutrition facts available to consumers. Now, The Journal of the American Dietetic Association is saying that the
calorie counts on these labels are inaccurate and that there is an average of
18% more calories in a given fast food item than what is stated on the label.
The worst part is that 18% is only an average. A Wendy's grilled chicken wrap
has 344 calories when the nutrition facts state that there are only 260, resulting
in 32% more calories.
It isn't just fast food that is coming up with some crazy
numbers, either. Ten popular frozen meals were analyzed and found an average of
8% difference between the actual and stated caloric content. If you look at
Lean Cuisine's shrimp and angel-hair pasta, it boasts a low 220 calories on the
nutrition label. When analyzed, it came in at 319 calories, which is an
astonishing 45% more than advertised.
Why So Inaccurate?
We were already aware of the deceptions and flaws
of nutrition labels, but now we can't even trust the numbers. It seems that
most companies turn to software programs to calculate calories based upon the
ingredients. Unfortunately, the software is unable to account for various
preparation processes and the results get skewed. The alternative to the
software is to send a food sample to a lab for processing. The lab method is very expensive, so most
companies prefer the software technique.
The products the researchers were focused on were those of
the "reduced energy meals" category, aka the products many people choose for
weight loss. The FDA allows manufacturers a 20% leeway when it comes to their
products' nutrition facts. It seems that consumers can't win; even when they
properly read a nutrition label, they still may not know exactly how many
calories they are consuming. How are we supposed to make smart choices for food
when the nutrition 'facts' aren't really facts?
Resources:
http://www.fooducate.com/blog/2010/01/13/calories-get-18-more-for-free/
http://www.adajournal.org/article/S0002-8223%2809%2901679-4/abstract
|