Can text messaging really take on e-mail? Is this new
communication tool a heavy-weight contender for high school and college
students, as well as for those who are breaking into the working world? If you
read Part I of this four-part series (and don't forget Parts III and IV),
you know the background for today's discussion about email vs. texting. Now, onto
the title bout itself. First up, the
challenger:
Texting, Texting
Everywhere
Please, don't take my word for it. And I really doubt you
have to. If you look around - while in-line at the grocery store, getting a cup
of coffee, stopped at a red light or (although infuriating to admit) in a
classroom - texting is happening everywhere. Much like e-mail, college campuses
have served as the incubator for our Text Message Nation. BNet.com cites a
recent Opinion Research Corporation study which states that, "Texting is on the
rise, with an explosion in popularity taking place all across the nation. At
the forefront of this text messaging boom are trend-setting teens and young
adults. In fact, more than one in three (36 percent) college-age students (ages
18-21) send mobile messages from their cell phones."
But texting isn't just a quirky tech fad. Its filling a real need for students. As the
BNet.com article explains, "Given the on-the-go nature of college students,
it's no surprise that so many are using text messaging and mobile instant
messaging to quickly communicate with roommates, study groups, club members and
RAs…Whether in the dorm, the library or the cafeteria, students need
information quickly. Many are finding that mobile messaging best meets their
needs."
A Multi-Billion
Dollar Industry
Companies and educators alike would be wise to embrace this
new method of communication. Wireless messaging services already know they have
created a niche market that is raking in billions of dollars. So why are so
many people up-in-arms about text spam? It could dry up revenue by causing people
to turn away from text messaging, thus ending a capital explosion for companies
like Verizon, Sprint, and AT&T.
According to the Yankee Group research firm, these companies
are projected to "generate about $3 billion of their overall $140 billion in
service fees from text messaging this year." Indeed, according to SDS Marketing,
"Text messaging is growing at a rate more that 25 times the growth rate of
e-mail." But if e-mail is free (excluding
Internet access fees, of course), why would a more costly alternative gain a
foothold? As the character Bigweld said
in the Fox animated film "Robots": Find a
need, fill a need.
In Part
III of this series, I'll profile the increased allure and the headache that
texting has caused students and the parents and teachers who deal with them.
Resources:
http://www.forbes.com/2006/09/28/spam-text-wireless-tech-intel-cx_df_ll_0929spam.html?partner=daily_newsletter
http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_12/ai_n6231326
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