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Juicero - Poster Child for Silicon Valley Excess

04/24/2017 10:55 PM

Talk about an over-engineered product that solves a non-problem: squeezing a bag of produce pulp - something you can do just as easily with your hands.

"Last week Bloomberg published an article exposing how easy it is to “hack” Juicero’s produce packs by squeezing them with your hands, deeming the $699 (now $399) WiFi-connected juice press completely unnecessary. Nearly overnight, Juicero has become the poster-child for Silicon Valley excess.

Hidden away in Juicero’s bad week of press is one of the most powerful lessons we preach to hardware startups: unconstrained development is lethal.

Juicero raised nearly $120M from well-known investors before shipping a single unit. The team spent over two years building an incredibly complex product and the ecosystem to support it. Aside from the flagship juice press, Juicero built relationships with farmers, co-packing/food-processing facilities, complex custom packaging, beautifully designed mobile/web applications, and a subscription delivery service. But they did all this work without the basic proof that this business made sense to consumers.

Constraints during the earliest stages of a hardware company’s life force founders to carefully allocate resources to find creative solutions. I hope this post serves as a lesson to other hardware startups that spending tens of millions of dollars on product development prior to shipping a single unit is a goal that’s not worth striving for."

Full article here.

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#1

Re: Juicero - Poster Child for Silicon Valley Excess

04/24/2017 11:18 PM

Sounds just like CR4 spam, with an equally deserved fate.

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#2
In reply to #1

Re: Juicero - Poster Child for Silicon Valley Excess

04/24/2017 11:51 PM

Maybe they'll bundle it with those wonderful Cardiff Kitchens we're spammed with every night. Be still my heart.

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#3

Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 12:24 AM

Wow....too bad they couldn't find another use for such an over engineered yet exquisitely complex machine....what a waste...Who could ever think this was a good idea when we have juicers galore at a fraction of the cost....

$50.

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#4
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 12:29 AM

Exactly.

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#5
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 2:53 AM

Yes, but that probably comes from China or somewhere else that cops a bagging for underpaid labour and cutting the business principals of the USA.

If the US item is $300 and the import is $50, how does your hip pocket vote?

I'm not saying the product or your alternative is good/bad/otherwise, just asking.

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#7
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 7:45 AM

I'll see your juicer, and raise you to a Vita-Mix.

Not only does it make smoothies,... it uses the important vitamins and fiber that normally get tossed by a juicer.

It also makes and can cook you soup.... but it's too creamy after that. as well as make flour and grind spice...

yes, I have one... I do like it.

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#12
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 10:50 AM

Everyone I know that has one these used it for a while, now it just sits....I had one that someone gave to me, used it a couple times, had a friend that wanted one, I gave him the one I had, he used it for a while, I think his daughter has it now.....I just have a normal blender that sits now...haha

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#14
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 11:07 AM

It does sound familiar. We used ours every day for about 1-1/2 months. You see, Sheila bought it for my birthday because I got her a Keurig, true story .

Actually I wanted a juicer; she bought this instead because she'd/we'd get more use out of it, and we do.

I don't use it as much now, but my girlfriend uses it 1-3 times a week. She got quite a few of the attachments for it. I was just talking to her last week about it.

She actually also uses it to make a puree out of our leftovers for a treat for our dogs. I thought I misheard her, but she said she even purees chicken for the dogs.

She goes on the Vitamix websites and get recipes and stuff.

It is an expensive tool (2 horsepower motor), although I do see the price coming down.

And clean up is a snap as compared to a conventional blender. So if you have $500.00 laying around (approximately), you too can be a proud owner of a Vitamix...

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#16
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 12:27 PM

Don't the feathers get stuck in it, not to mention chicken feet, beaks, and guts?

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#15
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 12:26 PM

I have never seen a Vita-Mix improve on the smoothness of a beer.

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#17
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 12:30 PM

you must be doing something wrong then....

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#20
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 5:16 PM

Looks like a blender to me. When did they start calling them a Vita-Mix?

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#22
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 6:10 PM

It a very blender in Steroids .... 2 hp under the hood...

you can throw in the fixings for cream of broccoli soup, turn it on, and not only blend, but as it blends it generates heat to cook it.

the problem was, that it will turn everything into cream. We found out near the end of the blend is to throw in some extra broccoli so that you'd still have pieces of broccoli you can recognize in it or it would get creamed also.

what I love the best part about it, it takes about a minute to clean up. You don't have to take it apart, just rinse, blend, pour out, wash, blend, pour out and then final rinse, blend, and pour out.

my girl friend got an extra blend jar just for grinding grain, because it dulls the plastic.

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#6

Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 7:10 AM

Or you could just eat the raw fruits and vegetables, and skip the juicer entirely.

Unless you're toothless.

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#21
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 5:18 PM

What's hip about that?

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#8

Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 7:48 AM

I think they were trying to work off of Keurigs coffee maker with their K-Cups business model.

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#9
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 10:10 AM

You could squeeze the contents of a K-cup directly into a coffee mug and add hot water.

I guess that would be K-cowboy coffee.

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#10
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 10:15 AM

Keurig was making $$$ off their k-cups until the patent to the k-cup ran out.

And that is what separates the cowboy from the feed mill owner.

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#25
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 8:36 AM

And what will you do with the coffee grounds or tea leaves - like that extra step of straining everything? - those K Cups have coffee grounds or tea leaves in them. Very few are instant coffee or tea. Now the hot chocolate - that is a different story and fits your idea well, plus it tastes like crap.

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#27
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 9:09 AM

So how do you know what crap tastes like, huh?

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#11
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 10:43 AM

I don't see why anybody would think that k-cup thingy is a good idea....they are outrageously expensive....I just grind some beans, takes about 20 sec and costs a fraction...

..."The mathematicians at the New York Times cranked some numbers and calculated that K-Cup coffee costs roughly $50 per pound. To put that into perspective, a bag of Starbucks house blend ground coffee costs $11.95 per pound, and a pound of Dunkin' Donuts original blend is $8.99.Mar 13, 2015"...

http://www.businessinsider.com/keurig-cups-are-expensive-2015-3

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#13
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 10:56 AM

I don't see why anybody would think that k-cup thingy is a good idea

Depends on the situation. About 3-4 years ago, we were at my girlfriend's mother's for Easter. She had a Keurig. On the way home I said the same thing: who would buy that? My girlfriend was thinking the same thing and agreed.

Three weeks later, I was on my way home from work and, two miles from home, I remembered it was by girlfriend's birthday...crap. I didn't want to just take her out for dinner (I was going to do that anyways); I needed wanted to buy her a present. I stopped at Walmart, looked, and the only thing decent was the upper priced Keurig. I ended up buying it for her birthday.

She could not figure out why I would buy that after what we talked about on the way home from her mother's. I did eventually tell her the reason.

I do have to say, she/we do like it. Sure it's more expensive, but we can have different types of coffee: she likes flavored coffee and, me, I like mine regular. We do not throw out the coffee we used to from the brew. Plus, if my girlfriend gets a crappy tasting coffee, we're not stuck with a can of it....and least, I'm not.

So, I guess the motto of this story is "don't criticize the other man till you walked in his shoes..."

I'm sure there's better ones, but probably wouldn't show a good light on me.

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#18
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 2:13 PM

"don't criticize the other man till you've walked a mile in his shoes..."

Then you have a free pair of shoes and you don't care if he gets angry at you.

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#19
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Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 2:22 PM

SE lives off the beach, if he's wearing any type of footwear.... it'll probably be flip flops

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#24
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 1:43 AM

..." but we can have different types of coffee: she likes flavored coffee and, me, I like mine regular."...

Isn't that why there are Starbucks all over the place...?

Now Starbucks are expensive, but that's different, they are providing a service....and probably offer way more variety than coffee packs....

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#28
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 9:26 AM

well, if you want to bring starbucks in ,.... then that makes a Vitamix and great investment.

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#31
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Re: Juicero - Poster Child for Silicon Valley Excess

04/27/2017 10:28 AM

There is also a screen cup insert that you can get to fit the Keurigs that will allow you to use your own ground coffee instead of buying the expensive K-cups. My wife has one, and it works. Here's an example:

K-cup reusable coffee filter

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#32
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Re: Juicero - Poster Child for Silicon Valley Excess

04/27/2017 10:33 AM

I bought those but rarely use it.

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#23

Re: Juicero - Poster Child for Silicon Valley Excess

04/25/2017 8:02 PM

Potentially, such a device would probably be more effective than just hand-squeezing, as long as you ignor the (wallet-squeezing) cost...

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#26
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 9:06 AM

Unless someone here wants to try sucking an orange through a straw, I would recommend such a system.

Just one two more questions: (1) With a 2 HP motor does it dim the lights in your home when you energize? (2) Have to tried this on the back of a bass boat as a trolling motor?

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#29
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 11:25 AM

The standard by which all others are measured.

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#30
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Re: Juicero - Poster Child for Silicon Valley Excess

04/26/2017 11:57 AM

Gotta love you some Bass-O-Matic! Anyone up for a fresh, steaming cup O' Creamn of Bass soup?

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#33
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Re: Juicero - Poster Child for Silicon Valley Excess

04/27/2017 10:36 AM

Don't you mean the cream o bass sushi smoothie?

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