Talk about an over-engineered product that solves a non-problem: squeezing a bag of produce pulp - something you can do just as easily with your hands.

"Last week Bloomberg published an article exposing how easy it is to “hack” Juicero’s produce packs by squeezing them with your hands, deeming the $699 (now $399) WiFi-connected juice press completely unnecessary. Nearly overnight, Juicero has become the poster-child for Silicon Valley excess.
Hidden away in Juicero’s bad week of press is one of the most powerful lessons we preach to hardware startups: unconstrained development is lethal.
Juicero raised nearly $120M from well-known investors before shipping a single unit. The team spent over two years building an incredibly complex product and the ecosystem to support it. Aside from the flagship juice press, Juicero built relationships with farmers, co-packing/food-processing facilities, complex custom packaging, beautifully designed mobile/web applications, and a subscription delivery service. But they did all this work without the basic proof that this business made sense to consumers.
Constraints during the earliest stages of a hardware company’s life force founders to carefully allocate resources to find creative solutions. I hope this post serves as a lesson to other hardware startups that spending tens of millions of dollars on product development prior to shipping a single unit is a goal that’s not worth striving for."
Full article here.
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