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Editor's Note: CR4 would like to thank Larry Butz of GEA Consulting for contributing this blog entry, which originally appeared here.
In case
you haven't noticed, there is a Tsunami approaching called the "Made in America"
backlash. Evening news reports statistics about companies bringing home
production that had previously been outsourced to low wage countries. With the US unemployment
rate stubbornly remaining near double digits the outrage is increasing.
A recent
Gallup Poll found that 72% of Americans are paying "heightened attention" to
the country of origin of the products they buy and 65% are making an effort to
specifically avoid products made in China.
The Poll
revealed that nearly 94%
of Americans would pay more for foods grown or produced in the United States of
America. 60-70% of those polled said they were willing pay more for household
appliance, home products and clothing. 50% of all American said they would pay
more for domestically made electronics.
Just looking at the number
of articles using the term "back-shoring" or "on-shoring" shows a ten-fold
increase between 2008 and 2010.

Unemployment
is but one factor. Hidden costs, delays, technology protection, slow change
implementation and currency risks have caused many companies to reconsider
their sourcing strategies.
The Reshoring
Initiative, founded by Harry Moser provides a focal point for companies and
individuals wanting more information. In an attempt to truly understand the
costs of offshoring the Reshoring Initiative has developed a Total Cost of
Ownership (TCO) Estimator which is software is free and it was designed to
help OEMs and manufacturers compare the TRUE Total Cost of Ownership.
Are You
Ready to Take Advantage? Do you have products that can meet the rising
preference for Made in America?
It is real. Consider for example, the US
Patent Office announced on August 29th the certification of the
first independent third party, certification company for the "Made in USA",
"Product of USA" and "Service in USA" claims.
This may
appear to be a niche market at best but has the word opportunity written all
over it.
- Larry Butz
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