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Going green is good, but it's not cheap or easy. While some manufacturers comply to regulations and standards for their products because they have to, others have found a way to make compliance an automated part of the product life cycle. What are the benefits? Identifying environmentally sound vendors and suppliers, for one. Developing safety documentation and labeling, for another. But would this approach work in the coatings industry where the market is dependent on the consumer's changing preferences for color and texture?
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