It's 2012, and our TV news programs have decided to pander
our attention spans with consistent news 'fluff'. I can't really blame them,
but there is one recurring topic that continues to come up in a news cycle:
online dating.
...via Mrsguided
Sometimes all it takes is the existence of a dating site to
count as news. Recent examples include Farmer's Only
(tagline: "Because city folks just don't get it") and Miss Travel,
where attractive women travel free on the expense of 'generous' male benefactors.
Let's not forget Women Behind Bars
or 420 Dating,
which seem pretty self-explanatory to me.
...via Inmate 82
What doesn't the TV news cover? The operation of dating
websites. And I'm not just talking about the absurd ones. eHarmony, Match,
Chemistry-all of them claim to be exactly what you need to find who you're
looking for. One of them even attempts to claim 20% of new relationships.
Let's take a closer look at some of these facts/myths/close
encounters of the fifth kind, shall we? (For the record, that's when extraterrestrials contact you via email.)
Have you seen Match.com's commercial, which says 1 in 5 relationships start online?
The numbers Match.com report are the conclusion of this study,
performed by market research firm Chadwick Martin Bailey. Amongst the findings
were: 17% of couples married in the last
three years met through an online dating site; 20% of newly committed couples
met through an online dating site; and
that Match.com has led to twice as many dates and relationships than their
closest competitor.
So I took a look at Chadwick Martin Bailey's own
organization to learn a little more about this study. Turns out, they're hired
guns. From their own mission statement: "Working with primary data or
behavioral data, this ensures that we create effective analysis plans and use
the best techniques to find the answers you need." Not really all that
surprising, eh?
Pictured: Chadwick Martin Bailey...via Screened
Let's take an even closer look at some of these numbers. You can thank me by introducing me to your
youngest sister. Just jokes, people. Let's continue...
Never does Match.com mention the extent of such relationship,
and the term 'relationship' tends to be somewhat subjective anyhow.
Relationships come and go, as we all know, and by not clarifying their message
they allow their audience to interpret the meaning of relationship to whatever
they please.
So, if 20% of couples may have met online, how many broke up
a month later? According to a 2011 international study, 14.7% of cohabitating
couples met online. (To put a perspective on things, that would be 147 couples out of 1,000.) Cohabitation is a rather significant step, and in most
instances is a sign of a strong, long-lasting connection. Yet, only 38% of that
14.7% met through an online dating site. (So that becomes just 56 couples out of the initial 1,000.) Overall,
than means less than 6% met through an online dating website. As a lens, if the
ultimate goal of dating is marriage, then only 3% - 6% of online daters found
satisfaction with their use.
Technical difficulties to say the least...via Young Philly Politics
Let's examine the wording of the statement as well. The unsolicited question to "1 in 5
relationships now begin on an online dating site" is "What ratio of
relationships begins on an online dating site?"
I don't think that's the question most match.com patrons ask themselves.
A more accurate question is, "What are my chances of finding a relationship
online?" While 17% of those who used an
internet dating site reported being in a long-term relationship with some they
met through the site, two independent studies found that more than half of
online daters met zero people.
This
could be a product of choice overload ,
which has
been proven to confuse people to the point where they don't
make a choice at all.
And the road to the white picket fence with a black Labrador
retriever, 2 car garage and 2 ½ kids is rather long as well. In 2009 the Wall
Street Journal reported that it would take an average of 1,369 match.com dates
before finding a marriage partner. That, my budding casanovae, is a lot of
dates.
Ahhh, a beautiful nuclear family...via Tommy Leeedwards
Eli
Finkel, a professor of social psychology at Northwestern University, led research that concluded that even though about 25 million adults seek
online matchmaking, those individuals were no more likely to find their soul
mates as people who find partners by more traditional methods. Also remember that dating sties want you to
find love, but they don't want you to do it too quickly since they'll lose
paying customers. Lawsuits have been drafted claiming that sites fake profiles and even hire employees to go out on dates with
customers in order to retain business. None of these allegations have been
proven, however.
It probably seems like I'm just using this space to point
out problems with match.com. That's not entirely true as other dating sites
like eHarmony and Chemistry askew their collected statistics as well. Match.com
just happens to be the most prevalent. Plenty of people meet companions and
find true love through online dating; I myself know someone who married a lover
they met on match.com. And if you live in an area where it could be hard to
meet people, or are a little afraid of putting yourself out there, I encourage
you to try online dating. But, know the facts before you go in and don't be
brainwashed by misleading commercials.
I'll say this though, while I've railed against these
misleading commercials, they also know how to produce ones that break up the tedium of
television advertising. Or, at least for the UK.
Resources
Plume blog - What are the Actualy Chances of Finding a Relationship Online
Me, My Spouse and The Internet - A Look at the Media Response to Out Valentine's Day Report
Time - Does Online Dating Make it Harder to Find 'The One?'; Are Online Dating Services a Waste of Money?
Psychology Today - Eight Ways to Make Dating Sites Work for You
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