Labeling on the front of food packages is generally meant to
be helpful, but does the intrinsic conflict of interest between the desire to
sell more products and wanting to inform the public cause problems for
consumers?
The Upside
A lot of foods now come with nutrition fact labeling on the front
of the package, which gives a snapshot of the products' nutritional value. By
displaying calories, total fat, sodium, etc on the front of the packaging, you
can compare foods side by side while staring at them on the shelves. It is also
helpful to see which foods are fortified with vitamins and minerals.
The Downside
Unfortunately, there is a lot of package labeling that is
not necessary helpful to consumers and can cause even more confusion. How many
times have you seen a cereal box say "Now Helps Support Your Child's Immunity"?
These health claims generally appear on the box because it has been fortified
with a vitamin or mineral that has been known to support a healthy immunity.
These claims should not be taken as truths as there are usually no studies
linking that specific box of cereal to people with boosted immunities after
eating it. Many identify these statements as factual and that they have been
accepted by the government, which is usually not the case.
A lot of claims on the front of the packaging can be
misleading if they highlight only the good aspects. Take cereals that are
fortified with vitamins and minerals being highlighted on the front of the
packaging. This distracts consumers from other important information, like the
massive amounts of added sugar, which is not emphasized.
Also, there are a lot of packages that boast that they are
"Now with Less Sugar!" Remember that just because it has less sugar or fat or
sodium, it doesn't make the food product healthy. Just because it is now
'healthier' doesn't make it healthy.
As consumers, do you think labels on the front of packages
are helpful or completely deceptive? Are there certain aspects of labels that
you would like to see change?
Resources:
Fooducate
– Nutrition Experts: Five Reasons to Kill Front-of-Package Food Labels
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